Beyond The Gym Floor

What's the realistic timeline of AI progress, what can we expect, and how can we utilise it?

This week, Ben shares his recent artificial intelligence learnings from sources such as ex Google chief business officer Mo Gawdat, on the Diary of a CEO podcast.

This week's topics:
1. What happens when AI is 1 billion x smarter? 1:56
2. Social implications of "partner" robots 15:50
3. The human factor - health media, social 28:17
4. Are we all out a job? 51:59

As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

If you ever have felt or are feeling low, we've been there. Reach out to someone, whether a friend or a professional.

Beyond Blue: 1300 22 4636

This week's topics:
1. More people =/= A better service 4:02
2. Does price influence experience? 23:16
3. Experiencing depression vs. having it 32:26
4. Positives & negatives of comparison 51:33
5. mental & physical health correlation 55:36

As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

If you feel like you're wasting time answering repetitive questions, getting bogged down with admin tasks, and losing client retention... this ep is for you. 

This week's topics:
1. Downers & uppers for performance? 2:04
2. Best client onboarding process we've found 19:52
3. Inform your leads before you meet them 35:59
4. Resources & admin - reduce time & stress 47:15

Check out Standout PT & our mentorship:
https://stcfit.com/services-stcfit-learning

As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

How do you build a lead magnet that works, and convert those leads to product-buyers? Here's how we're doing it.

This week's topics:
1. Dealing with backlash on social media 3:41
2. Ditching struggles & the idea of balance 17:35
3. Lessons for PTs from the gym floor 27:54
4. We all just want affirmation 34:48
5. Why your products don't get any leads 44:33

Check out Standout PT & our mentorship:
https://stcfit.com/services-stcfit-learning

As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

The recent spike in hyper-sexualised coaching content - what, how, why... and is showing off wealth also the same?

This week's topics:
1. Converting from coffee to tea 1:24
2. The hyper-sexualisation of coaching 9:49
3. Sharing your whole life on social media 27:25
4. Creating next-level social media content 44:55

Check out Standout PT & our mentorship:
https://stcfitlearning.com/programs

As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

If your business hasn't got any/all of these... you're losing both time & money.

This week's topics:
1. Friction with levelling up content creation 0:00
2. Good impressions - Forms, hero content, EDDR 22:32
3. Back end - T&C's, onboarding, admin email 32:28
4. The metrics you should be tracking 47:11

Check out Standout PT & our mentorship:
https://stcfitlearning.com/programs

As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Welcome to Beyond The Gym Floor, our podcast's fresh coat of paint! Here are 20 of the most important things we've learned over 200 episodes.

This week's topics:
1. Our experience with James Smith PT 6:43
2. Even the 'best' are still figuring it out 25:10
3. Lessons in content creation & clout chasing 37:15
4. Our podcast - From $0 to a $40k quarter 1:00:37
5. People you should surround yourself with 1:07:50

Check out Standout PT & our mentorship:
https://stcfitlearning.com/programs

As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

We sat down with Ben & Brooklyn from Matter Marketing, to discuss issues personal trainers have with their brand and their marketing - unfortunately it's probably not the algorithm's fault - so what's the missing link in your business' image?

https://instagram.com/matter_marketing

This week's topics:
1. From 9-5 to an online business 11:51
2. Create community with vulnerability 26:45
3. Don't mistake branding for marketing 50:54
4. Treat your business like your training 1:07:31
5. Provide value, the leads will come 1:20:00

Check out Standout PT & our mentorship:
https://stcfitlearning.com/programs

As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

This week we chatted to Suzanne Borden, director of Evolve Marketing, with 25 years of marketing experience. We discuss the intricacies of branding, marketing and application of paid ads (should you or shouldn't you?) for personal trainers / business owners.

https://evolvemarketing.com.au

This week's topics:
1. What is marketing vs. branding? 6:23
2. Content - Trends, creation approach 18:38
3. Paid ads - Audience, budget, timeline 23:49
4. Knowing who you're (trying to) talk to 49:32
5. Your "free stuff" can create sales 58:29

Check out Standout PT & our mentorship:
https://stcfitlearning.com/programs

As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

We sat down with Will Crozier & Mikki Wescombe of Nexus Performance, talking all things gym ownership - expectations, staffing, marketing and overall mentality - does owning a gym live up to every PT's dream?

https://instagram.com/nexusperformance.aus

This week's topics:
1. Why online coaches opened a physical gym 3:20
2. Competing with big commercial gyms 19:20
3. Who are you speaking/marketing to? 29:35
4. What PTs don't realise about getting leads 44:37
5. Lessons in finding good staff/team 54:26

Check out Standout PT & our mentorship:
https://stcfitlearning.com/programs

As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!