Oftentimes, in the marketing process, horse business owners will jump right to the sale.

From in-person conversations at events and expos to social media posts, ads, and more, the big question becomes, why aren’t people buying?

That’s what marketing is, right? Getting sales?

Yes, and so much more. The purchase is just one piece of the larger puzzle for your customers.

If you want to build a sustainable equine business, you must remember there’s an entire journey customers will go through as they work with you.

In this episode, you’ll learn:
🔹 Difference between a customer journey & buyer journey
🔹 3 phases of every customer journey
🔹 3 tips for creating an unforgettable customer journey
🔹 3 steps to craft an unforgettable customer journey for your horse business

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/167

🆓 FREE Customer Journey Worksheet → Stormlily.com/journey

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

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Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session.