You hit publish. You launched the thing. Now what?

Before you move on to the next big idea or offer, this episode will walk you through a simple 4-step post-launch debrief that helps you actually learn from your results.

I’m sharing real examples from my own recent launch and practical questions to ask so you can grow, refine, and make your next launch even more effective.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/199

🆓 The Business Barn Collective Waitlist → Stormlily.com/collective

Most equine entrepreneurs avoid the hard stuff — but not Chelsea Lothrop.

In this episode, you’ll hear how leaning into uncomfortable, scary, and uncertain decisions helped Chelsea build a business that’s not only successful but deeply aligned.

From pricing to mindset to marketing, she reveals the bold moves that made the biggest difference in her growth.

If you’ve been holding back from something because it feels hard, this conversation will give you the clarity and encouragement to move forward.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/198

🐴 The Business Barn Collective → Growth-focused coaching circles for equestrian entrepreneurs ready to leave striving behind and build from a place of purpose. LEARN MORE + JOIN HERE   

⬆️*** Enroll for the first session of 2026 by December 12, 2025 ***

✨ Access full replays + daily workbook through Friday, December 12 → Stormlily.com/reset

✨ Join my growth-focused coaching circles for equestrian entrepreneurs ready to leave striving behind and build from a place of purpose:

Enroll in The Business Barn Collective  → Stormlily.com/collective

✨ Access full replays + daily workbook through Friday, December 12 → Stormlily.com/reset

✨ Join my growth-focused coaching circles for equestrian entrepreneurs ready to leave striving behind and build from a place of purpose:

Enroll in The Business Barn Collective  → Stormlily.com/collective

✨ Access full replays + daily workbook through Friday, December 12 → Stormlily.com/reset

✨ Join my growth-focused coaching circles for equestrian entrepreneurs ready to leave striving behind and build from a place of purpose:

Enroll in The Business Barn Collective  → Stormlily.com/collective

Yes, the way people buy is shifting. When it comes to online sales, you may have heard it called a trust recession.

But that doesn’t mean they’re not buying. It means your sales strategy needs to evolve.

In this short but powerful episode, we’ll talk about two essentials your marketing may be missing — and how bringing them back could re-ignite your results. If you're planning for holiday sales or a New Year relaunch, this one's a must-listen.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/197

🆓 FREE The 2026 Reset: A Mini-Workshop Series to Reconnect, Refine & Realign Your Equine Business Before the New Year 

Feeling the nudge that something in your business needs to shift, but scared to pivot?

Let's uncover the three hidden mindset blocks that keep equestrian entrepreneurs stuck in place, even when they know a change is needed.

You’ll learn why pivoting isn’t failure, why clarity matters more than hustle, and how to take your first aligned step forward.

And, why permission to pivot might be the most important gift you give yourself heading into 2026.

💫 Join The 2026 Reset, my free 3-part mini-workshop series to help you reconnect with your why and realign your goals before the new year. → Stormlily.com/reset

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/196 

When you’ve been building your horse business for a while, it’s easy to get stuck in the grind and lose sight of why you started in the first place.

In this personal episode, I’m taking you behind the scenes to share the heart behind my own business and why reconnecting with your deeper purpose matters more than ever as you grow.

If you’ve been feeling like your business has lost its spark, this conversation is your reminder that purpose fuels momentum.

You’ll walk away with three powerful reflection questions to help you re-center and move forward with clarity and renewed energy.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/195

Get on the waitlist for The Business Barn Collective, my new small group coaching program for equestrian entrepreneurs → Stormlily.com/collective

Are you constantly recommending products to your clients, students, or barn friends?

If you’re a horse pro or equestrian entrepreneur who already recommends products to your friends and clients, this episode will show you an easy (and ethical) way to get paid for it.

Affiliate marketing expert Jamie Birch joins me to break down how horse business owners can turn authentic product recommendations into a legit stream of passive income. No slimy sales tactics or massive audiences required.

You’ll hear simple, actionable steps to get started today (even if you’re not techy), plus how to partner with brands you love in a way that feels good and grows your business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/194

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

“Maybe I’m just boring.”

That’s what a client said to me when evaluating the results of a recent promotion. 

How easy it is for us as entrepreneurs to internalize our results! 

Before you blame your offer, your audience, or yourself… there’s one question I want you to ask: What are you measuring your success against?

In this episode, you'll uncover why unrealistic expectations might be keeping you from making the shifts that will actually move the needle in your business.

This isn’t your typical “don’t compare yourself to others” pep talk. We’re digging into real numbers — industry benchmarks for emails, landing pages, and conversions — so you can stop second-guessing and start making informed decisions that grow both your profits and your impact.

If you’re ready to make marketing decisions from a place of clarity and confidence, this one’s for you.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/193

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins