This week’s guests are taking us into the often-overlooked role of grooms, highlighting the importance of education, advocacy, and elevating this essential profession.

You’ll meet Dinette Neuteboom and Amy McGann as they share how their diverse equestrian backgrounds led them to create HorseGrooms, a platform that empowers and supports professional grooms in the horse industry.

Uncover how Dinette and Amy have carved out a unique niche by serving grooms with valuable resources and community, while also managing multiple business ventures of their own.

Wherever you serve the equine industry, this founder’s story will give you inspiration and ideas for how niching down and serving a specific audience can lead to meaningful impact and sustainable growth for your horse business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/174

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Some entrepreneurs mistakenly ask the question, “How do I charge what I’m worth?”

But, that’s the wrong question. Pricing strategy for equestrian entrepreneurs is not about your worth as an individual — it’s about the value of your offer.

So, what do you do when you know your offer is valuable and you want raise your prices?

In this episode, you’ll discover what you need to both know and do in your horse business so you can confidently raise your prices.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/173 

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Balance is something we all talk about and often crave, but it’s actually not a word I love to use. As equestrian entrepreneurs, there will be times when things are out of balance — it’s a given, and that’s actually okay. The key is to learn how to blend business building, family life, mastering your art, and caring for yourself in a way that works well for you and your family.

While it’s unique to each entrepreneur, we can always learn from one another, right?

That’s why I think you’ll love this honest conversation with Nevada Miller with Be A Maker School and Nevada Watt Brand.

You’ll hear Nevada’s journey growing up in a family business, learning the art of silversmithing, and eventually building her own brand and then an online school for other gear makers.

All while navigating the challenges of business ownership, family life on a ranch, and motherhood.

You’ll learn the importance of mastering the basics in business, the role of persistence in honing a craft, and how she now mentors others through her Be A Maker School.

Plus, you know I love a good book recommendation — and Nevada came with some of her business faves!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/172

🆓 FREE Beginner’s Guide to Email Marketing for Horse Businesses → Stormlily.com/emailguide

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If you want to sell more, before you pour everything you have into the selling phase, there’s one thing you need to do: evaluate your offer.

The first step is to make sure your offer (whatever it is you’re selling) is actually valuable.

In this episode, you’ll learn the four drivers of value and how you can use those drivers to take your offer from boring to irresistible.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/171

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If you’re an equestrian entrepreneur looking to free up more time for riding, training, or scaling your business, this episode is a must-listen.

Nicole Berthelot’s firsthand experience helping Amelia Newcomb to manage and expand her dressage training and education business highlights how delegation isn’t about losing control—it’s about gaining the ability to focus on what truly matters.

By implementing the right strategies, you can optimize the power of delegation to avoid burnout, increase your revenue, and create a business that lights you up.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/170

🆓 FREE Goal-Setting Guide: The Ultimate Guide to Setting Goals That Keep You Motivated All Year  → Stormlily.com/goals

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

For many horse business owners, when they think of sales the word pushy or sales comes up.

In episode 168 I used the analogy of a used car salesman – it’s that ick factor that makes you feel awkward as soon as you start selling.

Yet, as an equestrian business, you need to make sales to stay in business. That’s true whether you offer an equine product or service.

That means that as an equestrian entrepreneur, you need to strengthen your sales-building skills.

But, is it possible for sales to feel natural, even if you hate it right now?

Yes! In this episode, you’ll learn 3 simple ways you can sell more without feeling salesy.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/169

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

It might not be your favorite, but to build a sustainable equine business, you need to learn how to sell. 

Without sales, where’s your income? Without income, where’s your profit? And, without profit, where’s your business? 

The good news is that sales, when done well, doesn’t have to feel salesy. And, most people are better at sales than they realize because they’re good at relationship building. 

That’s why I’m thrilled to bring back my guest from Episode 41, Piper Klemm from The Plaid Horse, the premier horse show magazine in the hunter/jumper community. 

In this conversation with Piper, you’ll discover some of the sales-boosting strategies she’s learned over the years from publishing a successful magazine plus buying and selling hunter/jumpers.

Plus, learn how sales in the equestrian industry are built on trust, relationships, and long-term connections rather than quick transactions. Isn’t that a relief?!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/168

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Oftentimes, in the marketing process, horse business owners will jump right to the sale.

From in-person conversations at events and expos to social media posts, ads, and more, the big question becomes, why aren’t people buying?

That’s what marketing is, right? Getting sales?

Yes, and so much more. The purchase is just one piece of the larger puzzle for your customers.

If you want to build a sustainable equine business, you must remember there’s an entire journey customers will go through as they work with you.

In this episode, you’ll learn:
🔹 Difference between a customer journey & buyer journey
🔹 3 phases of every customer journey
🔹 3 tips for creating an unforgettable customer journey
🔹 3 steps to craft an unforgettable customer journey for your horse business

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/167

🆓 FREE Customer Journey Worksheet → Stormlily.com/journey

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Should YouTube be part of the growth strategy for your horse business? If you’re purely looking at numbers, then it’s overwhelming yes — with more than 2.5 billion active monthly users, it’s the second-largest search platform in the world.

But,  where do you start? This podcast episode!

With more than 200,000 YouTube subscribers at the time of this episode, Ryan Rose (Ryan Rose Horsemanship) has learned a lot about horse businesses and YouTube through the years.

In this episode, Ryan is generously sharing practical and strategic tips to help you grow your horse business using YouTube. From the nuts and bolts of choosing titles to the amount of time you should expect to invest. Because he would love to see more horse businesses flourishing on YouTube, Ryan openly shared all the things you need to know. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/166

🆓 FREE Freebie Creation Guide for Equestrian Entrepreneurs → Stormlily.com/freebie

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If you’re an equestrian entrepreneur who has given email marketing a try but you just don't feel like you've experienced any measurable wins from it, this episode is one you’ll want to save and take notes on.

The good news is that if you've been sending emails to your list but aren't getting the ROI you expected, there are some specific things you can do or ask yourself to boost your results.

Get your notepads handy because this episode is filled with practical tips and strategies to help you boost your results from email marketing in your equestrian business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/165

🆓 FREE Email Marketing Guide for Horse Business Owners → Stormlily.com/emailguide

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins