How to Market Your Horse Business with Denise Alvarez

If you’ve been growing your email list but aren’t sure how to turn subscribers into paying clients, this episode walks you through exactly what to do next.

We’re diving into the power of a welcome sequence: what it is, why it matters, and how it helps you build trust and convert leads without feeling salesy.

You’ll learn what to include, how to structure it, and how to keep it simple and strategic. By the end, you’ll have a clear plan to turn new subscribers into warm, ready-to-buy clients.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/216  (LINK)

✨ FREE Beginner’s Guide to Email Marketing for Horse Businesses → Stormlily.com/emailguide   

✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map

🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If you’re trying to build a business around your riding, this episode will give you practical, real-life strategies you can use no matter where you are in your journey.

With more than 30 years of experience in the industry, including helping to manage strategic partnerships for both athletes and brands alike, Nicole Graf has a unique perspective on what it takes to approach your riding career with a long-term view.

In this conversation, we go beyond results in the arena and talk about what’s required to create business-building opportunities. From building a personal brand and connecting with your audience to forming authentic partnerships with brands, we cover it all.

You’ll walk away with a clearer understanding of how to position yourself as more than “just a rider,” and how to start building a business that’s sustainable, strategic, and in line with where you want to go.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/215  (LINK)

✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map

🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

It’s no secret that entrepreneurs love the idea of time freedom and being your own boss. But, what about when it feels like the business is the boss, and your boss is taking over your life?


While seasons of hustle and full schedules will always be part of owning and running a horse business, that doesn’t mean you need to burn yourself to the ground. The goal is sustainability so you can do what you love for the long-term, remember?

In this episode, we’re diving into 5 practical time management tips that will help you manage the daily demands on your time, and do it in a way that helps you keep doing what you love.

✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map

🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

You’d be hard-pressed to find an equine business owner who’s followed a straight, perfectly mapped-out path.

And in this conversation with Leyna Cannon, owner and chief hand-pourer of Grey Horse Candle Co., that couldn’t be more true.

When I reached out to Leyna, I was curious about the story behind Grey Horse Candle Co. Little did I know that before she was ever hand-pouring candles and crafting soap, Leyna owned and ran Rocking Horse Stables, a 150-acre eventing facility in Altoona, Florida.

You’ll have to listen to the full episode to hear her story from a horse-crazy little girl to owning and running Rocking Horse Stables to purchasing and growing Grey Horse Candle Co. Not to mention moving her family across the country. Twice!  

If you’re in a season where you’re looking to make a bold move or you’re being pulled in a new direction, Leyna’s story will give you the courage to take the risk.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/213 

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective

🐴 Take the Reins [1:1 Coaching] → Stormlily.com/reins

If you’ve been thinking about coaching—but keep going back and forth on whether it’s worth it or which option is right for you—this episode will help you get decide.

I’m breaking down the difference between 1:1 and group coaching, how to know what kind of support you actually need right now, and what to consider so you don’t waste time, money, or momentum choosing the wrong fit.

If you’re ready to stop second-guessing and take the next right step, I recorded this one for you.

🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective

🐴 Take the Reins [1:1 Coaching] → Stormlily.com/reins

✨Book Your FREE Fit Call → Stormlily.com

If your leads and income feel inconsistent or your marketing lately feels like a lot of effort without results, this episode will help you pinpoint what’s really keeping your equine business stuck.

You’ll uncover the 3 areas of your business you can’t afford to ignore if you want to grow sustainably.. And, of course, I’ll help you make a game plan to take the first step.

Because the magic is in the action-taking. :)

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/212

🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective

🐴 Take the Reins [1:1 Coaching] → Stormlily.com/reins

In this episode, I’m taking you behind the scenes of Equine Affaire with Coagi Long, president and owner of one of the largest equine expos in the country.

But this isn’t just a conversation about events. We talk about what it really takes to market to multiple audiences, why a “well-rounded” approach matters more than chasing trends, and how Coagi has built and led a team that’s stayed committed for years.

You’ll also hear her perspective on staying inspired, navigating challenges, and making decisions that support long-term growth, not just short-term wins.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/211

🐴 The Business Barn Collective  [Curated small group coaching] → Stormlily.com/collective

🐴 Take the Reins [1:1 Coaching] → Stormlily.com/reins

If your horse business feels like it’s hitting a ceiling, this episode will show you why. And because you know I’m all about the practical application, you’ll also learn exactly what to do about it.

I’m breaking down the crucial shift from operating like an employee in your business to stepping into the role of CEO, even if you’re a company of one.

This is about a crucial shift in how you lead your equine business.

With that shift as our foundation, you’ll discover 5 CEO habits that drive consistent growth, including:

• The numbers you actually need to track
• What to measure in your marketing for real results
• How to build simple systems that create consistency
• And how to use your time in a way that moves your business forward
  
  

If you’ve been feeling stuck, plateaued, or unsure what to focus on next to grow your equine business, this will give you clarity on your next step.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/210

🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Looking for new clients and customers?

Smart move. Because every sustainable equine business requires a steady pipeline of leads.

New people discovering you, learning about your work, and eventually becoming paying clients.

That’s true whether you’re booked out with a waiting list or you have openings you’re doing your best to fill.

And while there isn’t one magic button that suddenly fills your calendar overnight, there are several reliable ways to get in front of the right people.

In this episode, I’m walking you through seven lead sources you can use to attract new clients to your equine business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/209  (LINK)

🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Today, I’m taking you behind the scenes inside Take the Reins, my 6-month 1:1 coaching experience for equestrian entrepreneurs.

You’ll hear directly from two clients — Susan Friedland (equestrian author & speaker) and Susan DiFelice (equestrian artist & illustrator) — about where they started, what shifted, and how clarity and strategy helped them move forward with confidence.

If you’ve been wondering whether 1:1 coaching is right for you, this episode will help you identify what kind of support you actually need in this season of your business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/208

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

🐴 The Business Barn Collective [curated small group coaching] → Stormlily.com/collective