Do you have a hard time taking “messy action” when it comes to your horse business?

Does feeling like everything has to be “just right” before you’ll go live on social or send an email to your list keep you from actually ever doing it?

In this episode, we’re diving into the mindset of equestrian entrepreneurs and pulling back the curtain on what’s really keeping you from taking action on your big ideas and dreams.

And, of course, I’ll give you some practical ways you can start taking action today.

Let’s go!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/135

FREE Beginner’s Guide to Email Marketing for Horse Businesses → Stormlily.com/emailguide

How do you go from, “I should start that business” to actually doing it? What do you do on the days you feel alone chasing your big dreams as an equestrian entrepreneur?

We’re diving into all that and more in this candid conversation with India Wilkinson, founder of Mane Street Market. As a frustrated horse shopper, India told herself, “There’s got to be a better way.” And then, she got started creating the online buy-sell marketplace she wished existed.

You’ll hear India share her story of building a horse business from scratch, including the practical ways she’s been marketing it, even starting from an audience of zero. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/134

FREE Beginner’s Guide to Email Marketing for Horse Businesses → Stormlily.com/emailguide 

Tradeshow, clinics, breed demonstrations, adoption fair, consignment, carriage rides—Equine Affaire in Columbus, Ohio has it all!

And, it’s packed pull of entrepreneurs making a loving doing what they love in the horse world. That’s why when I visited Equine Affaire for the first time this year, I made sure to take notes so I could share marketing and lessons learned with you here on the podcast.

If you haven’t yet heard of it, Equine Affaire has a spring event in Columbus—hailed as the largest horse-related trade show in North America—and a fall event in West Springfield, Massachusetts. If you have a horse business selling products, it’s definitely worth checking out. And if you are looking to build the education arm of your business, they’re always accepting presenter applications.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/133

FREE Goal Setting Cheat Sheet → Stormlily.com/goals

Have you been treating your website like a basic necessity or an info-holding place? Or, do you get that your website could be the team member with the most ROI?

If you’re not getting leads from your website, you should be. But, how? That’s what we’ll dive into in this episode as you learn …

🔸 your website’s true role in your equestrian business

🔸 why your website might be missing the mark

🔸 how to get your website to work for you 24/7

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/132 

Apply for Take the Reins 1:1 Coaching 👉 Stormlily.com/reins 

FREE Marketing Resources for Equestrian Entrepreneurs 

In this episode, you’ll hear why the way I started out marketing my own business using social media was not working for me. (AKA I was not booking clients by way of social media.)

I’m getting honest about two pitfalls I experienced when I first started out, how I adjusted my mindset and strategy to fix them, and why it’s been a game changer. And, of course, you’ll get plenty of practical and actionable help to keep you from falling prey to those same pitfalls in your own horse business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/131


Apply for Take the Reins 1:1 Coaching 👉 Stormlily.com/reins 

FREE Marketing Resources for Equestrian Entrepreneurs

One question is on my mind everywhere I go: How does this apply to equestrian entrepreneurs?

That’s why as I was taking notes on how to improve my jumping while auditing my first jumping clinic, I was also taking notes on how you could apply the same principles to your business.

Whether you jump, rein, trail ride, or race, this episode is for you because it has nothing to do with your discipline—it’s all about your horse business. You’ll discover 5 marketing takeaways I learned at a jumping clinic that will help you build an equestrian business you love.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/130

Apply for Take the Reins 1:1 Coaching 👉 Stormlily.com/reins 

FREE Marketing Resources for Equestrian Entrepreneurs

What if not setting goals is keeping you from fully living out the dream you have for your business, your family, and yourself?

If you’ve been avoiding setting goals, let’s get real about the reason behind your avoidance. You may just discover that a fresh perspective is all you need to help you see it’s actually possible to set goals in a way that works for you.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/129

FREE Goal Setting Cheat Sheet → Stormlily.com/goals 

Before you set your annual goals, do you take time to look back?

Yes, I want you to celebrate wins, and that’s part of looking back. It’s also important to review the past year with some key questions so you can make strategically informed decisions for the coming year. That’s what this episode is all about.

These simple yet powerful questions will propel you into the New Year so you can move closer to your long-term goals and the vision you have for your horse business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/128

FREE Goal Setting Cheat Sheet → Stormlily.com/goals

Does your follower count guarantee results? Building your horse business through online marketing is not just about building a large audience.

You’ve got to measure what matters, the things that will actually move the needle for your business.

In this episode, we’re diving into …

🔹 Why you don't need thousands of followers to book clients & customers online
🔹 Where are you missing the mark in your messaging?
🔹 How real-life horse businesses transformed their messaging to attract the right people

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/127

Apply for Take the Reins 1:1 Coaching 👉 Stormlily.com/reins 

FREE Roadmap to Creating A Freebie That Delivers Value & Builds Trust → Stormlily.com/freebie

You’re here to learn about marketing, right? So, this week, we’re going to do a deep dive into your most commonly asked marketing questions.

These questions are the ones that come up on the regular in regards to marketing your horse business, whether I’m in a clarity coaching call or hanging out in FB groups where equestrian entrepreneurs are gathering.

And, they’re smart questions! So, let’s dive into some Q&A time!

❓How do I get people on my email list?
❓Do I really need a website?
❓What’s the key to selling on social?
❓BONUS: How is coaching different than hiring you to do it for me?

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/126

FREE Beginner’s Guide to Email Marketing for Horse Businesses → Stormlily.com/emailguide