How to Market Your Horse Business with Denise Alvarez

If your year has felt like a whirlwind, full of both goodness and growing pains, you’re not alone.

In this short but powerful episode, I’m sharing four intentional questions that came out of a recent Equestrian Mastermind session. Each question is designed to help you reflect on what’s been, and refocus on what matters most as you head into Q4.

Whether you journal through them on your own or process them with a trusted biz friend, these questions will help you pause, reset, and finish the year with clarity and purpose.

*** Pssst. If you’re thinking, “Equestrian mastermind? I need that!” then stay tuned. I have some new group experiences in the works for 2026. ***

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/190

🆓 Goal Setting Cheat Sheet → Stormlily.com/goals

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If you’ve been spinning your wheels trying to do all the things in your equine business, this episode will be a breath of fresh air.

Megan Hensley, known as The Donkey Farrier, shares how she built a thriving brand by focusing on one thing — and doing it with excellence.

You’ll hear how a mindset of enoughness, the courage to ask for help, and a willingness to keep learning (and unlearning!) have shaped her success. Most of all, you’ll be inspired to embrace your own strengths and build a business that reflects who you really are.

After all, that’s what it means to build an equine business that meets your version of success, right?

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/189

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If you’ve ever wondered when things will finally “click” in your business, Brooke Drassal's story will speak to you.

In this episode, we highlight the power of staying faithful to the dreams you have for your equine business — even when the timeline looks different than you expected.

For Brooke (like many of you), the horses came first. But, she realized early on that it takes more than passion to build a sustainable business.

You’ll hear how Brooke leaned into patience and persistence, doing the work without rushing the outcome.

Her story is a great reminder that when you let go of pressure, trust the process, and build from a place of service you create space for steady growth and deeper purpose.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/188

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If you’re listening to this episode, I already know something about you: you’re growth-minded. You’ve got ideas, and you’re not afraid to take action to bring them to life as you build the horse business of your dreams. 

You also value learning from others — you don’t want to do this in a silo. And even though it’s just you and me here through audio, I hope this podcast helps you feel a little less alone on the journey.

But maybe you’re ready to go beyond listening. Maybe you’ve been considering a course, a membership community, or even coaching — and you’re wondering, how do I know what’s the right step for me and my business right now?

In this episode, we’ll talk through the key considerations for each option. 

Heads up! I don’t believe there’s one “right” answer for everyone. 

Courses, communities, and coaching can all play a valuable role in building your equine business — but the right fit depends on your season, your goals, and how you learn best.

So if you’re ready to invest in yourself and your business, this episode will help you get clarity on what next step makes the most sense for you.

🐴 APPLY for Take the Reins 1:1 Coaching → Stormlily.com/reins

The social media landscape has seen a shift over the past year. What does it mean for how you market your equine business? 

Let’s talk about it! 

We’re diving into the specific ways the social media landscape has changed for equine businesses. Then, I’ll give you four specific ways you can apply these changes to your social media strategy so you can grow your equine business. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/187

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Hard work is hardly ever the problem for horse people—you already know how to put in the hours.

That means, if your horse business still isn’t growing the way you want, it may be because something is missing. That’s why we’re diving the two essentials you need in place before any marketing strategy can truly work.

You’ll learn why they matter, how they filter your decisions, and how they set you up for success no matter which marketing methods you use. Social media, websites, ecommerce, advertising, in-person events — it all comes back to these two keys.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/186

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Sometimes you know exactly what you want in your business. You’re a hard worker. You’re dedicated. You’re in. So, what’s getting in the way?

Let’s uncover 5 common distractions that may be slowing you down, and how to recognize if they’re showing up for you. Just as important, we’ll dive into 4 practical ways to move past them so you can stay focused on building the equine business you actually want.

If you’re ready to let go of what’s holding you back so you can take clear steps forward, this one’s for you.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/185

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If your equine business growth feels stalled, the problem might not be your marketing tactics — it might be your mindset.

Oftentimes, when sales aren’t going as expected, we look outside at why our marketing isn’t working. Pricing, audience, reach, message, methods — and it all matters.

But today we’re making an unexpected shift – it’s time to look inward.

For today’s episode, I want you to evaluate the story you tell yourself about your launch, your business, and your leadership or marketing abilities.

Why? As the business owner, you are also a key part of the sales process!

You’ll see how the stories you’re telling yourself may be what’s actually holding you back. And, you know I’m always here to provide the practical “now what” solutions. So, you’ll also get a simple yet powerful framework to help you transform those limiting beliefs — so you can finally move forward with clarity and confidence.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/83  (LINK)

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If your marketing feels scattered or isn’t converting, your brand story might be the missing piece.

In this episode, I talk with branding strategist and copywriter Amy McGann about how equestrian entrepreneurs can move beyond surface-level messaging to build a brand rooted in real substance.

You’ll learn how to communicate what makes your business unique and create marketing that actually connects. If you’ve ever struggled to explain what you do—or why someone should choose you—this conversation will help you show up with clarity and confidence.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/183

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

In the middle of a busy season, it’s easy to lose sight of your goals and wonder if your marketing efforts are actually working. That’s why a mid-year reset isn’t just helpful—it’s essential.

In this episode, you’ll get four simple but powerful steps to help you reflect, refocus, and realign your business with where you actually want to go. If you’re craving clarity and direction for the rest of 2025, this episode is for you.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/182

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins