How to Market Your Horse Business with Denise Alvarez

Not all coaching programs are created equal. And they’re all definitely an investment, financially, emotionally, and energetically. 

So, to help you make the decision that’s right for you in this season of business and life, I'm walking you through the four questions I use every time I hire a coach.

You’ll also get a closer look at Take the Reins so you can confidently decide if my 1:1 coaching container is the right fit for your equine business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/225 

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Ever wish you could build a brand without relying solely on social media? Good news. You have options.

Social media is simply a tool to communicate who you are. The trust you build, the relationships you cultivate, and the way you consistently show up are what create long-term opportunities and loyal customers.

That’s exactly what Kelly Vineyard, PhD of EquiVine PhD Nutrition has learned as she’s built her business from the ground up after 16 years of experience in the commercial equine feed industry as an equine nutritionist with Purina Animal Nutrition. 

Through Kelly’s story and the lessons she’s learned in the early stages of entrepreneurship, you’ll discover the importance of betting on yourself, building a personal brand with intention, and why authentic relationships create opportunities no algorithm ever could.

If you've ever wondered where to focus your energy as you grow your equine business, this episode will help you think differently about what really matters, including why your reputation may be your greatest marketing asset.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links mentioned.”) are over at Stormlily.com/224

✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

What really happens inside 1:1 business coaching?

In this special behind-the-scenes episode, I'm pulling back the curtain with two Take the Reins coaching clients, Amy Williams and Audrey Paslow.

Although they run very different equine businesses, they both reached the same crossroads: they were tired of trying to figure everything out on their own and wanted a clear strategy for growing their business.

Listen in as they share what led them to coaching, the challenges they were facing, the breakthroughs that surprised them most, and how personalized support changed the way they approach marketing and business growth.

If you've ever wondered whether one-on-one coaching is worth the investment—or what it's actually like to have a coach in your corner—this episode gives you an honest, unfiltered look inside Take the Reins.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/223

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

What if the next message in your inbox or inquiry through your website made you think, “Yes — this is exactly the kind of client I love working with”?

 In this episode, we’re talking about how your brand messaging can become a filter that helps attract the right people to your equine business — the ones who align with your values, your approach, and the work you’re excited to do more of.

Effective marketing isn’t just about getting more leads and followers. My goal for you is to create connections with clients and customers who are the right fit for your business.

I’ll walk you through my simple 4-step brand messaging audit to help you make sure the message you’re putting into the world is attracting the opportunities you actually want.

If your marketing isn’t bringing in the people you hoped for, this episode will give you tangible steps you can take to make the shift starting today.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/222

✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

It’s time to talk about self-doubt and the way it can impact how you show up in your equine business.

We’re unpacking why entrepreneurship can make every win and setback feel personal, plus the tools you can use to recognize those thoughts, challenge them, and keep chasing your big vision with confidence.

If you’ve ever questioned whether you’re capable, qualified, or truly cut out for this wild ride of entrepreneurship, this episode will give you the practical tools to keep doubt from holding you back.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/221

✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Even if you’re on board with systems, marketing, and lead generation for your equine business (and, I hope you are) there’s one particular gap you might be missing or misunderstanding.

Ignore it, and it can completely take out your business. 

In this episode, Danielle Aamodt shares what every horse business owner needs to understand about equine liability insurance, common misconceptions, and how the right coverage can help protect the business you’ve worked so hard to build.

✓ Why a waiver alone may not provide the protection you think it does
✓ The biggest insurance mistakes equine business owners make
✓ What to consider when choosing coverage for your unique business
✓ How protecting your business is part of building a sustainable future in the horse industry

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/220  (LINK)

✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map

🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If you feel like every new client starts from scratch—answering the same questions, scrambling for information, and hoping nothing falls through the cracks—your client intake process might be the missing piece.

In this episode, I'm breaking down what a client intake process actually is, the three simple phases every service-based equine business needs, and the sticking points that are likely costing you time, money, and referrals.

Because you know I love the practical application, you’ll also get one simple thing you can do today to start improving your client experience.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/219

✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map

🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

In this episode, I’m joined by financial advisor and lifelong equestrian Grace Speckman, CFP® to talk about a topic many equine entrepreneurs put off for another day: retirement planning.

Grace shares why your business is not your retirement plan, how to overcome the tendency to focus only on the here and now, and practical ways to start building long-term financial security—even if you feel behind. We also discuss the power of consistency, why time is your greatest asset, and what it means to think about an eventual exit from your business.

If you've been so focused on building your equine business that retirement feels overwhelming or out of reach, this conversation will give you a fresh perspective and simple steps to start planning for the future today.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/218

🆓 FREE Equine Entrepreneur's Roadmap to Grow a Sustainable Horse Business Without Burning Out  → Stormlily.com/map

🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If you’ve just been boosting a post and crossing your fingers for a few inquiries to come in, this practical breakdown of digital advertising for horse businesses is for you.

You’ll learn why effective advertising isn’t about throwing money behind a post and hoping it converts. It’s about building trust and creating an intentional customer journey from the get-go.

Stop wasting money and get a true ROI on your digital advertising to grow your equine business with these practical takeaways from Jillian Blades-Rice.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/217

✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/roadmap

🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If you’ve been growing your email list but aren’t sure how to turn subscribers into paying clients, this episode walks you through exactly what to do next.

We’re diving into the power of a welcome sequence: what it is, why it matters, and how it helps you build trust and convert leads without feeling salesy.

You’ll learn what to include, how to structure it, and how to keep it simple and strategic. By the end, you’ll have a clear plan to turn new subscribers into warm, ready-to-buy clients.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/216  (LINK)

✨ FREE Beginner’s Guide to Email Marketing for Horse Businesses → Stormlily.com/emailguide   

✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map

🐴 The Business Barn Collective  [curated small group coaching] → Stormlily.com/collective

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins