Every equestrian entrepreneur has a story—but not every story includes a stop on The Ellen Show or a viral bridleless ride that opened doors most business owners only dream of.

If you’re wondering if Stacy is the one who was riding bridleless in her wedding dress at the 2005 Congress Freestyle Reining, you’re spot-on.

But, that was 20 years ago, and a lot has happened in her life and business since then.

In this episode, Stacy Westfall shares how her journey from professional horse trainer to online educator has been a blend of grit, intentional growth, and being willing to pivot when the path changed.

With over 30 years in the horse industry, Stacy explains how her business model has evolved—sometimes by design, sometimes by necessity—but always anchored in her love of horses and teaching.

In this first part of our conversation, you'll hear how she built her business while raising a family on the road, and how acting quickly and listening closely to her audience helped her turn once-in-a-lifetime moments into long-term success.

Whether you're just getting started or navigating your next chapter, Stacy’s story will inspire you to think big, act boldly, and build with purpose.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/175

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Business Coaching → Stormlily.com/reins

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Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session.