Big 12 football faces an uphill battle for respect. Can the conference overcome media bias and scheduling challenges to earn a spot among college football's elite?

Drake and the squad dissect the USA Today coaches poll, questioning Big 12 team rankings and omissions. The panel debates SEC quarterback talent, analyzes Big 12 perception problems, and proposes strategies for boosting the conference's national profile. Key topics include aggressive non-conference scheduling, playoff success, and the power of media narratives in shaping public opinion.

Tune in for insider perspectives on the Big 12's path to prominence and how teams like BYU, Oklahoma State, and Texas Tech can change the narrative this season.