College sports face a financial reckoning. Are non-revenue generating programs doomed in the wake of the House settlement?

Drake Toll and a panel of Big 12 experts tackle the controversial future of collegiate athletics. The discussion spans the viability of Olympic sports, donor influence on program decisions, and the cultural impact of diverse athletic offerings. Jake Hatch provides insights on BYU's potential scholarship adjustments, while Cody Silvall argues for the growing popularity of wrestling and softball. The group debates the long-term consequences of cutting sports programs on university admissions and campus culture.

Tune in for a thought-provoking analysis of the challenges and opportunities facing college athletics in this new era.

NIL rules shake up college sports landscape. Will the "House settlement" revolutionize athlete compensation or lead to under-the-table deals?

The Big 12 Squad dissects recent changes to Name, Image, and Likeness regulations, exploring their impact on schools, athletes, and sports programs. From BYU's recruiting strategies to Title IX implications, the hosts offer insider perspectives on the evolving collegiate athletics scene. Jake Hatch provides historical context on Title IX application, while Parker Ainsworth examines the value of university brands in supporting non-revenue sports.

Tune in for expert analysis on how these NIL changes could reshape the future of college sports, from football powerhouses to women's softball programs.