Big 12 football faces an uphill battle for respect. Can the conference overcome media bias and scheduling challenges to earn a spot among college football's elite?

Drake and the squad dissect the USA Today coaches poll, questioning Big 12 team rankings and omissions. The panel debates SEC quarterback talent, analyzes Big 12 perception problems, and proposes strategies for boosting the conference's national profile. Key topics include aggressive non-conference scheduling, playoff success, and the power of media narratives in shaping public opinion.

Tune in for insider perspectives on the Big 12's path to prominence and how teams like BYU, Oklahoma State, and Texas Tech can change the narrative this season.

Support Us By Supporting Our Sponsors!

 ROY 

Download Roy for iOS or Android and enter referral code LOCKED ON and you’ll automatically be entered into a sweepstakes to win $5,000 cash. Visit JoinRoy.com for additional details. No purchase necessary, void where prohibited. Get off the sidelines and into the NIL game with Roy. 

HIMS 

Hims is changing men's healthcare by providing access to affordable sexual health treatments, all from the comfort of your home. Start your free online visit today at Hims.com/LOCKEDON for your personalized ED treatment options. 

LinkedIn 

These days every new potential hire can feel like a high stakes wager for your small business. That’s why LinkedIn Jobs helps find the right people for your team, faster and for free. Post your job for free at LinkedIn.com/LOCKEDONCOLLEGE. Terms and conditions apply. 

Gametime 

Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms apply. Download Gametime today. What time is it? Gametime. 

FanDuel 

You can start the season with a big return on FanDuel. Place your first FIVE DOLLAR bet and you’ll get started with TWO HUNDRED DOLLARS in BONUS BETS - guaranteed ! Visit FANDUEL.COM to get started. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)