SEC's fear of Big 12 dominance? Conference rivalries heat up as scheduling debates intensify. Is the SEC's late-season "cupcake" strategy a sign of weakness?

Jake Hatch and the Big 12 Squad dissect the growing tension between conferences, analyzing Brett Yormark's playoff model impact and Greg Sankey's response. The hosts explore how NIL deals are reshaping recruiting landscapes and team rankings. BYU's innovative tourism initiative for visiting fans takes center stage, sparking discussions on enhancing the college football experience.

From comparing Big 12 powerhouses to SEC and Big Ten titans, to debating the merits of various college towns, this episode offers insider perspectives on the evolving dynamics of college football. Tune in for a deep dive into the strategies shaping the future of the sport and the conferences vying for supremacy.

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Big 12 Media Days Shake Up College Football Landscape. Is a new era of NIL deals and conference realignment on the horizon?

Parker Ainsworth, Jake Hatch, and JT Worcestershill break down the biggest stories from Frisco, Texas. The hosts analyze Joey Maguire's call for player contracts, Brett Yormark's firm stance on playoff formats, and the debate over Big 12's depth. Key topics include the enforcement of NIL rules, the 5+11 format's impact on conference standing, and the pros and cons of parity vs. dominant teams.

Don't miss this insider look at college football's future. Will the Big 12 emerge as the deepest conference in the nation?

Support Us By Supporting Our Sponsors!

 ROY 

Download Roy for iOS or Android and enter referral code LOCKED ON and you’ll automatically be entered into a sweepstakes to win $5,000 cash. Visit JoinRoy.com for additional details. No purchase necessary, void where prohibited. Get off the sidelines and into the NIL game with Roy. 

HIMS 

Hims is changing men's healthcare by providing access to affordable sexual health treatments, all from the comfort of your home. Start your free online visit today at Hims.com/LOCKEDON for your personalized ED treatment options. 

LinkedIn 

These days every new potential hire can feel like a high stakes wager for your small business. That’s why LinkedIn Jobs helps find the right people for your team, faster and for free. Post your job for free at LinkedIn.com/LOCKEDONCOLLEGE. Terms and conditions apply. 

Gametime 

Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms apply. Download Gametime today. What time is it? Gametime. 

FanDuel 

You can start the season with a big return on FanDuel. Place your first FIVE DOLLAR bet and you’ll get started with TWO HUNDRED DOLLARS in BONUS BETS - guaranteed ! Visit FANDUEL.COM to get started. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)