College sports face a financial reckoning. Are non-revenue generating programs doomed in the wake of the House settlement?

Drake Toll and a panel of Big 12 experts tackle the controversial future of collegiate athletics. The discussion spans the viability of Olympic sports, donor influence on program decisions, and the cultural impact of diverse athletic offerings. Jake Hatch provides insights on BYU's potential scholarship adjustments, while Cody Silvall argues for the growing popularity of wrestling and softball. The group debates the long-term consequences of cutting sports programs on university admissions and campus culture.

Tune in for a thought-provoking analysis of the challenges and opportunities facing college athletics in this new era.

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HIMS 

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LinkedIn 

These days every new potential hire can feel like a high stakes wager for your small business. That’s why LinkedIn Jobs helps find the right people for your team, faster and for free. Post your job for free at LinkedIn.com/LOCKEDONCOLLEGE. Terms and conditions apply. 

Gametime 

Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms apply. Download Gametime today. What time is it? Gametime. 

FanDuel 

You can start the season with a big return on FanDuel. Place your first FIVE DOLLAR bet and you’ll get started with TWO HUNDRED DOLLARS in BONUS BETS - guaranteed ! Visit FANDUEL.COM to get started. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

NIL rules shake up college sports landscape. Will the "House settlement" revolutionize athlete compensation or lead to under-the-table deals?

The Big 12 Squad dissects recent changes to Name, Image, and Likeness regulations, exploring their impact on schools, athletes, and sports programs. From BYU's recruiting strategies to Title IX implications, the hosts offer insider perspectives on the evolving collegiate athletics scene. Jake Hatch provides historical context on Title IX application, while Parker Ainsworth examines the value of university brands in supporting non-revenue sports.

Tune in for expert analysis on how these NIL changes could reshape the future of college sports, from football powerhouses to women's softball programs.

Support Us By Supporting Our Sponsors!

 ROY 

Download Roy for iOS or Android and enter referral code LOCKED ON and you’ll automatically be entered into a sweepstakes to win $5,000 cash. Visit JoinRoy.com for additional details. No purchase necessary, void where prohibited. Get off the sidelines and into the NIL game with Roy. 

HIMS 

Hims is changing men's healthcare by providing access to affordable sexual health treatments, all from the comfort of your home. Start your free online visit today at Hims.com/LOCKEDON for your personalized ED treatment options. 

LinkedIn 

These days every new potential hire can feel like a high stakes wager for your small business. That’s why LinkedIn Jobs helps find the right people for your team, faster and for free. Post your job for free at LinkedIn.com/LOCKEDONCOLLEGE. Terms and conditions apply. 

Gametime 

Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms apply. Download Gametime today. What time is it? Gametime. 

FanDuel 

You can start the season with a big return on FanDuel. Place your first FIVE DOLLAR bet and you’ll get started with TWO HUNDRED DOLLARS in BONUS BETS - guaranteed ! Visit FANDUEL.COM to get started. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

Big 12 football shakeup: Conference merger talks heat up as Brett Yormark takes on the SEC. Is a new Power 3 on the horizon?

Drake and the squad break down the potential Big 12-ACC merger, analyzing its impact on college football's landscape. The conversation shifts to Commissioner Yormark's bold stance against SEC dominance and the ongoing Jake Retzlaff situation at BYU. Jake Hatch from Locked on BYU Cougars provides insider perspective on the Cougars' quarterback options, including McKay Hillstead and Bear Bachmeier.

Tune in for expert analysis on conference realignment, power dynamics, and BYU's critical next 30 days as the Big 12 media day approaches.

Support Us By Supporting Our Sponsors!

 ROY 

Download Roy for iOS or Android and enter referral code LOCKED ON and you’ll automatically be entered into a sweepstakes to win $5,000 cash. Visit JoinRoy.com for additional details. No purchase necessary, void where prohibited. Get off the sidelines and into the NIL game with Roy. 

HIMS 

Hims is changing men's healthcare by providing access to affordable sexual health treatments, all from the comfort of your home. Start your free online visit today at Hims.com/LOCKEDON for your personalized ED treatment options. 

LinkedIn 

These days every new potential hire can feel like a high stakes wager for your small business. That’s why LinkedIn Jobs helps find the right people for your team, faster and for free. Post your job for free at LinkedIn.com/LOCKEDONCOLLEGE. Terms and conditions apply. 

Gametime 

Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms apply. Download Gametime today. What time is it? Gametime. 

FanDuel 

You can start the season with a big return on FanDuel. Place your first FIVE DOLLAR bet and you’ll get started with TWO HUNDRED DOLLARS in BONUS BETS - guaranteed ! Visit FANDUEL.COM to get started. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)