This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Big Opportunity for Brands in Local Content (452)


Listen Later

A continuing story on the content gaps available in local news. With more people trusting businesses than ever before, could this be the biggest content marketing opportunity in history?

In other news, The Washington Post makes a horrible strategic decision to kill endorsements, costing them over 200,000 subscribers.

Microsoft, Google and Apple report incredible earnings on the back of AI.

And young TikTok influencers are finding it hard to maintain a real life while being an online content creator. Is the worst to come?

Winners and losers include Strauss and the Dallas Cowboys.

Rants and raves include another newsletter acquisition and ghost jobs.

------

This week's links:

Washington Posts Kills Endorsements

Local News Content Gap

Microsoft Earnings Grow

TikTok High School Influencers

The NFL Goes Simpsons

Strauss Sponsorship with MLB

Another Newsletter Acquisition

Ghost Jobs

-----

This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. 

 - Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

 

 

...more
View all episodesView all episodes
Download on the App Store

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert RoseBy Joe Pulizzi & Robert Rose

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

167 ratings


More shows like This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

View all
The Digital Marketing Podcast by Ciaran Rogers, Daniel Rowles and Louise Crossley

The Digital Marketing Podcast

115 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,449 Listeners

Content Inc. - The Podcast by Joe Pulizzi

Content Inc. - The Podcast

89 Listeners

Perpetual Traffic by Tier 11

Perpetual Traffic

749 Listeners

Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

Social Media Marketing Talk Show

83 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

345 Listeners

Creator Science by Jay Clouse

Creator Science

461 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,219 Listeners

The Marketing Millennials by Daniel Murray

The Marketing Millennials

145 Listeners

The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

The Artificial Intelligence Show

152 Listeners

Marketing Made Simple by Powered by StoryBrand

Marketing Made Simple

286 Listeners

B2B Marketing with Dave Gerhardt by Dave Gerhardt

B2B Marketing with Dave Gerhardt

40 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

354 Listeners

The Next Wave - AI and The Future of Technology by Hubspot Media

The Next Wave - AI and The Future of Technology

57 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

76 Listeners