Big Sugar Classic has evolved from a single gravel race to a major season-ending bike festival with world-class mountain and gravel bike racing, October 12-18 in Bentonville.  Listen in as Michelle Duffy, VP of Event Marketing at Lifetime Events, shares an inside look at Big Sugar Classic, and how it has helped transformed Bentonville into a global cycling force. 

Michelle also talks about the impact of Big Sugar Classic and other Lifetime events like the Gravel Rave at the Momentary that gives back to the cycling community and local schools. The Gravel Rave is open to all with performances, awards, food, fun and more on October 18.

Visit BigSugarClassic.com or follow @BigSugarClassic on social media for more information about the events and volunteer opportunities.

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A New American Town is here to help you plan your trip to Bentonville, Arkansas. From guides, events, and restaurant highlights. Find all this and more at visitbentonville.com and subscribe to our newsletter. Follow us on Facebook, Instagram, TikTok, X, and LinkedIn.

You can listen to this podcast on Apple Podcasts, Overcast, Spotify, CastBox, Podcast Casts, Google Podcasts, iHeartRadio, and Podcast Addict.