Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply.  You will learn: * Why the "F" word – focus – is crucial to a startup's success * Common obstacles that entrepreneurs face – and how to overcome them * How to use innovation to stand out in the crowd – it's not just about technology Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.

Lnks mentioned in the show: Entrepreneurship 101: Who is your customer? https://www.edx.org/course/entrepreneurship-101-who-is-your-customer?

Book website: https://www.d-eship.com