Many of us are familiar with applying nature's genius to physical products or the built environment, but we can also integrate this practice into visual design fields and processes. Michelle Fehler, a professor in The Design School at Arizona State University, dives into her approach for reconnecting with nature and sharing practices rooted in biomimicry within the visual communication space. In this conversation we discuss feedback loops, teaching methodologies, and what it looks like to move beyond only designing for the user to designing for nature -- which in turn includes humans. When nature is at the design table, we can address wicked problems with time-tested strategies from life all around us. 

Purchase the Biomimicry in Graphic Design Card Set or Nature-Based Design Decisions: A Brainstorm and Evaluation Tool.

View other resources from Michelle. 

Learn more about ASU biomimicry programs. 

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