“I Love Micheladas” founders Paulina, Bricia, and Fernando Lopez join Bísness School’s Ashley Chaparro to share how a magazine article sparked their michelada brand, how they landed in Costco, and how they manage to run a family business.

This episode was produced by Miguel Estrada.

It was edited by James Jeffrey.

Follow I Love Micheladas at @ilovemicheladas.

Follow Ashley Chaparro at @ashleychaparro23.

New American Funding co-founder Patty Arvielo joins Bísness School host Ashley Chaparro to discuss how her Latina identity motivated her to become and entrepreneur and how social media has played a role in creating a business legacy.

This episode was produced by Miguel Estrada.

It was edited by Ashley Chaparro.

Follow Patty Arvielo at @pattyarvielo.

Follow Ashley Chaparro at @ashleychaparro23.

On The Radar founder Gabe P joins Bísness School host Ashley Chaparro to discuss what he learned from Puerto Rican-American radio producer Angie Martinez, why he decided to take a chance on 'drill' music, and how he secured a collaboration with Drake and Central Cee for one of his most-watched freestyle videos.

This episode was produced by Miguel Estrada. 
It was edited by James Jeffrey.

Follow Gabe P at @gabepnyc.
Follow On The Radar at @ontheradarradio.

Follow Ashley Chaparro at @ashleychaparro23.

Kind Healthy Snacks founder Daniel Lubetzky joins Bísness School host Ashley Chaparro to discuss the influence of his father in developing his entrepreneurial spirit, the business lessons he learned from launching his first company and the qualities he looks for when investing in a business.

This episode was produced by Miguel Estrada.

It was edited by James Jeffrey.

Follow Ashley Chaparro at @ashleychaparro23.

When Kayla Casteñeda was a child, she spent several days at her grandparent's house in Central California — where she learned how to prepare “aguas frescas” with the ripe fruit that her grandfather, a farmworker, collected from the fields. “Agua fresca,” which literally translates to “fresh water,” is a popular type of beverage in Mexico and Latin America. The drink is made from an array of fruits, flowers or seeds blended with water and sugar. In the middle of the pandemic, Castañeda decided to honor her family’s heritage and created Agua Bonita, a brand of canned aguas frescas that contain 80% less sugar than the traditional Latin American drinks. Today, Agua Bonita is a full-fledged business that is available in more than 1,000 stores across the country, including Walmart.

This episode was produced by Miguel Estrada. 
It was edited by Ashley Chaparro.

Follow Kayla Castañeda at @so.fresca.so.clean.

Follow Ashley Chaparro at @ashleychaparro23.

If somebody could name a quintessential symbol of Mexican gastronomy, that ingredient would be salsa. Whether it’s hot sauce, salsa verde or habanero, salsas help enhance the flavor of many Mexican traditional recipes by adding depth, and most commonly, spice to the food. So when Hector Saldivar moved from Mexico to CA, he realized salsa options at U.S. grocery stores didn’t resemble the flavors he was used to growing up in Monterrey. Inspired by his mother’s traditional recipes, Hector decided to launch Tía Lupita, a brand of healthier Mexican-inspired food products that includes hot sauces, tortilla chips, tortillas, and salsas. Today, Tía Lupita products are available in over 4,000 retail locations across the country, including Whole Foods, Target and Walmart.

This episode was produced by Miguel Estrada. It was edited by James Jeffrey.

Follow Tía Lupita Foods at @tialupitafoods.

Follow Ashley Chaparro at @ashleychaparro23.

Bísness School is coming back for another season! New episodes start Feb. 26.

This is our last episode for season 2. As usual, we are a cool school, which means we definitely do not have episodes during winter break. We will be back with more episodes early 2025. 

Olympian and former pro soccer player Melissa Ortiz joins us for our last episode of this season. She represented Colombia at the U20 World Cup in 2010 and at the 2012 London Olympics. She's worked as a sideline reporter and analyst for TNT, FOX Sports and Apple TV+.  In 2021, the retired soccer player and her brother launched Kickoff Coffee Co., a coffee brand that donates 10% of profits from its coffee bags to soccer foundations that are using soccer as a tool for social justice and development.

They represent the most expensive women’s soccer player in history, are responsible for the biggest contract in NWSL soccer history and have 41 clients who’ve played in the World Cup. TMJ, formerly known as The Marketing Jersey, wants you to know that they are the heart and soul of women’s soccer. But it wasn’t always that way. When Guillermo Zamarripa started TMJ in 2014, there were zero training facilities dedicated exclusively to women’s soccer, the average National Women’s Soccer League salary was between $6,000 and $23,000, and agents willing to represent female soccer players were hard to find. Guillermo joins Bísness School to explain why he decided to carve a career in a field that had little money, how he and his co-founder Oscar González bootstrapped the first seven years of the business and what he sees as the future of women’s soccer in the United States.

Follow TMJ at @mktjersey

Follow Fernando Hurtado at @byfernandoh