Bitcoin is taking another step toward mainstream adoption, as customers of some U.S. banks will soon be able to buy, hold and sell bitcoin through their existing accounts.

According to research by Cornerstone Advisors, 60% of crypto owners would use their bank to invest in cryptocurrencies. Even though interest from traditional banking firms is still rather low, could Bitcoin represent a missed opportunity at a time when money and accounts are flowing into fintech firms globally?

We are very fortunate to have Patrick Sells, head of banking solutions for NYDIG, a leading technology and financial services firm dedicated to Bitcoin. Sells discusses the opportunities and challenges of traditional banks offering integrated Bitcoin solutions.