Adriana’s journey from Caracas to CMO: resilience, culture, and career pivotsHow to “tropicalize” global brands for markets like Latin America and the CaribbeanThe role of mentorship and legacy-building for women in techBridging professional success with personal purpose—especially as a mother of a neurodivergent childWhy listening, empathy, and empowerment are underrated marketing toolsAdvice for aspiring marketers in fast-moving industries like tech and financeHow to prepare teams that thrive long after you’ve leftMentioned in This Episode
Bravo – Adriana’s current role as CMOMindvalley – The experience that reshaped her leadership mindsetUpnotch – Global mentorship platform for executivesAutism advocacy – Supporting content strategies for neurodivergent familiesBlackBerry & Ogilvy – Early career stepping stonesKuala Lumpur (KL) – The city that sparked personal transformation (and great foot massages)
Adriana’s Wisdom Highlights:
“Marketing is about people. Listen first, then lead.”
“We can have it all—as women, professionals, and community builders.”
“Some of my biggest achievements aren’t on paper. They’re in the people I helped rise.”
“Leadership isn’t about holding a title. It’s about preparing others to take yours.”
Adriana Pirela is an award-winning Chief Marketing Officer with deep expertise in tech, fintech, and global brand strategy. She’s led marketing initiatives in over 30 countries, mentored emerging leaders through platforms like Upnotch, and was named one of the Top 25 Mentors for Women in Tech in 2025. A proud Latina, mother, and advocate, Adriana combines heart and hustle to create marketing that resonates and leadership that uplifts.
Connect with Adriana Pirela
LinkedIn: https://www.linkedin.com/in/adripirela
Stay Connected
Enjoyed this episode? Make sure to subscribe and stay updated for more insightful conversations with inspiring guests.