Black consumer buying power is projected to reach $1.8 trillion dollars by 2024 but only two cents of every dollar is spent with Black-owned businesses. Why do Black people feel that it's okay to buy from other ethnicities when other ethnicities don't buy from Black-owned businesses?

On today's Black Entrepreneur Blueprint podcast episode number 474, Jay discusses and dissects the mindset of the Black consumer and gives several actions we can take to reshape our consumer spending habits to improve our own community and help build wealth.

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