The Pet Photographers Club podcast is back for 2024 and if like me, you’re taking advantage of this quieter season to update your website and put a blog strategy in place to get you closer to position one on Google, then today’s episode couldn’t be better timing for you. 

Late last year I decided to hire a PR consultant for my new photography business. After learning from today’s guest, Zoe Hiljemark back in Season 9 and then following her Facebook Group for a while, I knew she was the perfect fit. She’s been busy pitching journalists for me over the last few months while also sharing extra advice with me on blogging and SEO. Based on her advice, I made some changes to my website which had an immediate positive impact.

I asked Zoe to join me again on the podcast to share some of these insights with you all and you absolutely will not be disappointed.

If you’re not a Club member yet, this extended episode with Zoe is alone worth the annual fee. We broke down the customer journey, giving you suggestions on what blog topics to cover for each stage. Zoe shared the biggest mistake most photographers make with their blogs, and among everything else also got into backlinks and understanding Domain Authority.

WHAT WE COVERED:

• What is SEO and why should we focus on it
• Where do blogs come into it
• Minimum word count per page and how to make the copy digestible 
• Site structure and submitting sitemaps through Google Search Console 
• The pages we should have on our website
• Why should we blog 

IN THE MEMBERS-ONLY EXTENDED EPISODE

• Blogging beyond sharing client galleries
• Customer journey and how that impacts blog strategy
• Blog topic examples for a cold audience, warm audience, hot audience
• The importance of re-engagement content or nurture content 
• How to do keyword research
• Understanding keywords 
• Breaking down the technical SEO optimisation of blogging: Meta description, Titles, heading tags 
• The biggest mistake photographers make with meta descriptions
• How internal links help SEO
• What are backlinks, why do we want them and how can we get them 
• Guest blogging and how to approach it 
• Understanding Domain Authority

LISTENER BONUS

To make it even easier for you to get started with blogging this month, I’ve put together a blog planner with a table of ideas! Everyone can access it for free until the end of January via the show notes, after that, it will be a bonus for members found only in the portal! Grab yours now!

ACCESS THE FREE BLOGGING PLANNER AND IDEAS

MENTIONED LINKS IN THE SHOWNOTES: https://thepetphotographersclub.com/podcast/1509