Three years ago architect Bob Borson decided to start a blog "as a creative outlet" and "to try something new". Little did he know that within two years his blog would balloon to readership of over 250,000 views a month, making it one of the most visited blogs of an individual architect. As such, Bob has become a voice for architects as read by thousands of people. Bob's experience has lessons for those who wish to use the internet to find the right clients and use the power of the internet for marketing an architecture firm. In this interview, he discusses how his firm survived the lean years, how he finds new clients as an architect, why he started a blog, and social media for architects. On his blog, Life of an Architect, Bob writes about life through the lens of an architect. Some of his most popular posts cover subjects such as the reasons to be an architect, the reasons not to be an architect, how much money an architect makes and the salary of an architect, and the communication skills needed by architects. You can read more at his blog Life of an Architect. For more like this, visit Business of Architecture.

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