In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), shares an overview of key trends impacting global blueberry production and consumption. These clips were recorded for a webinar hosted by the International Fresh Produce Association. Cronquist was joined by colleagues from Chile, Mexico, Peru and South Africa as they presented and discussed challenges and opportunities in the global berry industry. 

“We have seen clearly that when you have year-round supply, we're staying on store shelves, we're able to provide consumers with what they're looking for, and that growth pattern is going to continue to increase. And our job at the council is to continue to drive that demand, while also driving the value of that blueberry to remain high over time.” - Kasey Cronquist, USHBC and NABC president 

“Logistic disruptions were our No. 1 issue this last season. Not only for blueberries from Chile, but for other species too. So this is something that we are working on to solve the product coming into the future.” - Andres Armstrong, Chilean Blueberry Committee executive director

“One of the biggest challenges for the Mexican industry is to diversify the markets. Because of the perishable condition of berries, our main market remains North America, but we need to diversify markets and we need better logistics in terms of air freight.” - Jose Luis Bustamente, president of Aneberries

Topics covered include: 

• Challenges and opportunities faced in North America, Chile, Mexico and Peru. 
• The global blueberry market potential and current trajectory from global stakeholders.
• Obstacles found in international markets and the steps being taken to address them.

Crop Report

The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from Luis Vegas in Peru and Mario Ramirez in Mexico. This was recorded on October 14, 2022.

Marketing Boost

USHBC/NABC Vice President of Engagement and Education Amanda Griffin showcases the council’s presence at two upcoming events: The Global Produce and Floral Show in Orlando and Asia Fruit Logistica in Bangkok. Be sure to join the blueberry industry for meet and greets at both events!