In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the USHBC and the North American Blueberry Council (NABC), recaps the Blueberry Innovation Bootcamp that took place recently in Seattle, Washington. Cronquist takes you through an audio version of the bootcamp that highlights the value and opportunities blueberries bring as an ingredient. 

In this episode, you’ll hear from:

• Dave Arena, owner of Frank Donio, Inc. 
• Chef Dina Paz, managing culinary director of the Sterling-Rice Group.
• Leslie Wada, Ph.D., USHBC senior director of nutrition and health research.
• Dave Lundahl, founder and CEO of InsightsNow.
• Mark Crowell, CEO of CuliNex.

Crop Report

The Blueberry Crop Report is an update on crop conditions and markets throughout North and South America. In this episode, you’ll hear from Luis Vegas in Peru and Federico Bayá from Argentina. This was recorded on November 3, 2021.

Marketing Boost

Public relations and earned media help create awareness of blueberries in publications everywhere. In this week’s Marketing Boost, USHBC/NABC Vice President of Marketing and Communications Jennifer Sparks details USHBC’s efforts in the earned media space and what it means for marketing blueberries.