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Big Rich sits down with Brian Busby, the SoCal gearhead who turned a love of speed into a life in racing—and became “the fuel guy” for some of off-road’s biggest events.

From San Clemente surf breaks near Nixon’s Western White House to wrenching through ROP, Brian shares how a 16-year-old with a Baja Bug ended up racing everything from Class 8 to Trophy Truck and Class 1 (including a 2019 championship). Hear about his first official race—the 1987 Baja 500 that lasted two miles—his drag boat days piloting “Bad Idea” hydros, and the heart-stopping moments riding with Dale Dondel and surviving a 110-mph roll with Brandon Arthur.

Brian also dives into his 17-year Mercedes-Benz career as a specialty engineer (including authoring a global TSB), his pivot to racing fuels, and scaling a small shop into a West Coast powerhouse supplying F&L, VP, and Sunoco—before landing at Merritt Oil and helping launch Fuel Factory across the Western states and Mexico.

Don’t miss the backstory of the Rebelle Rally: the cold, chaotic first year, how fueling 50 teams turned into fueling an entire city-on-wheels, and the now-legendary Busby Games—born from “Busbyland” and officially part of Rebelle lore.

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