Bob Burg (best-selling author of "The Go-Giver and "Adversaries Into Allies") talks with Mitch Matthews for the DREAM. THINK. DO. podcast. Subscribe To The Podcast   “We need to be looking for ultimate influence.” Tweet This Have you ever needed to persuade someone? Now you can discover how to do it in a way that makes the other person feel good in the process! Join Mitch Matthews as he talks with one of his true heroes, Bob Burg. Bob is an incredible speaker and author of the books, Endless Referrals, The Go-Giver, and most recently, Adversaries Into Allies. He is also one of the major reasons that The Big Dream Gathering is still around today. [Tweet "“Compliance will never take you where commitment can go.” @DhondiScumaci"] Find out how Bob went from being a television broadcaster to a master of persuasion (3:53). Then learn about his newest book (10:00), Adversaries Into Allies: Win People Over Without Manipulation or Coercion, and why navigating difficult relationships are essential to achieving your dreams. Bob’s book doesn’t simply tell you what to do, it gives you an in-depth look at how to do it! In this episode, Bob digs deep on important principles of persuasion, including: Ultimate influence (11:06) How to control your emotions (14:22) And understanding clashing belief systems (23:43) Now you can make people feel better while going after your greatest dreams. So listen in to this episode and don’t simply gain compliance from others, gain commitment! “System: a process of predictably achieving a goal based on a logical and specific set of how-to principles.” Tweet This   Leave A Review And Enter To Win! If you leave an iTunes review before February 8th you can enter to win some great prizes. Find out more by clicking here. Resources Burg.com