Bold Journeys Podcast
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Bold Journeys Podcast episodes

  • The AI Evolution from MSP to MIP with Pax8’s Ryan Walsh

    Are MSPs at a major inflection point of opportunity? According to a new report by Pax8, that’s exactly where they are at and it’s driven by AI. In this latest episode of our ChannelCon series, I have the pleasure of chatting with Ryan Walsh, a previous Channel Journeys guest and distinguished leader in the IT sector as the Channel Chief and Chief Strategy Officer at Pax8.

    Ryan brings a wealth of experience and insights into the transformative journey from being a Managed Service Provider (MSP) to evolving into a Managed Infrastructure Provider (MIP). Our discussion navigates Ryan’s strategic expertise and some of the key findings of the Pax8 Agentic Inflection Point research paper. Throughout our conversation, Ryan emphasizes the importance of adaptability and innovation as essential traits for any business looking to thrive in the rapidly-changing technology landscape driven by agentic AI. 

    This episode offers invaluable insights for MSP business executives and partnership leaders aiming to stay ahead of the curve and significantly reshape their strategic plan for growth.

    KEY TAKEAWAYS

    Here are 5 things I learned from Ryan about the MSP to MIP transition:

    1. Comprehensive Understanding Required for MIP to MSP Transition: The move from Managed Infrastructure Provider (MIP) to Managed Service Provider (MSP) isn’t just about changing service labels; it’s about broadening the operational scope and re-defining service delivery. Ryan says this transition demands a deep understanding of client-centric service models, emphasizing the need to expand technical offerings and integrate a wider array of services to meet evolving client needs.
    2. Leadership’s Role in Facilitating the Transition: A successful transition hinges significantly on leadership. Ryan shared insightful strategies on how leaders can guide their teams through this shift, focusing on fostering a culture that embraces change and encourages innovative thinking to align with new market realities.
    3. Enhancing Partner Ecosystems for Growth: One vital lesson is the importance of developing robust partnerships during the MIP to MSP transition. Ryan illustrated how strategic collaborations enable businesses to extend their capabilities, reach new customer segments, and enhance service offerings, ultimately fostering mutual growth and competitive advantage.
    4. Embracing a Customer-First Mindset: Ryan stressed that this transition requires a steadfast commitment to customer-centric innovation. By prioritizing client needs and feedback, businesses can tailor their service offerings to ensure they are not only meeting but exceeding customer expectations.
    5. Proactively Anticipating Future Industry Trends: Finally, Ryan discussed the necessity of being proactive in anticipating future changes within the industry. This forward-thinking approach helps organizations not only mitigate challenges early but also seize opportunities that can arise during such transitions, securing long-term success and sustainability.
    6. LINKS & RESOURCES
        • Connect with Ryan on LinkedIn
        • Download a copy of Pax8’s report “The Agentic Inflection Point”
        • Learn how to Unlock the Benefits of GTIA with MJ Shoer & Carolyn April
        •  

          The post The AI Evolution from MSP to MIP with Pax8’s Ryan Walsh first appeared on Channel Journeys.
          38 min
        • Charting GTIA’s Future with CEO Dan Wensley

          Back in April, on episode 162, I spoke with MJ Shoer, the Chief Community Officer, about the new Global Technology Industry Association (GTIA) and how it was formed by the spin-off of CompTIA. At the time, they were searching for a CEO. In today’s episode, you are going to hear all about the future direction of GTIA, the Global Technology Industry Association, directly from their newly appointed CEO, Dan Wensley. 

          I had the pleasure of meeting and speaking with Dan at GTIA’s annual ChannelCon event where we recorded this interview. I learned that Dan is well known in the MSP world and appears to be a great choice as GTIA’s new leader. There was certainly a very positive vibe of new beginnings at the show. 

          Dan shares insights from his first 101 days in the role, his plans for GTIA moving forward and how can all of us benefit from this global organization.  He passionately discusses his vision, the rebranding of GTIA, and the initial goals he set for the organization. 

          KEY TAKEAWAYS

          Here are 5 things I learned about Dan and his plans for GTIA:

          1. Community and Engagement: Dan emphasizes the importance of community engagement as the cornerstone of GTIA’s mission. He highlights the recent rebranding at the Premier Global event, ChannelCon, as pivotal for setting the tone for future initiatives. Ensuring that members are involved and aware of new directions and resources underscores the value GTIA places on its community’s input and active participation.
          2. Adapting to Change: Transitioning from traditional roles in high-growth companies to a nonprofit association, Dan illustrates the significance of adaptability. He reminds us that it’s crucial to build strong, educational communities regardless of the business model. His approach to engaging with the industry—across for-profit and nonprofit sectors—demonstrates the agility required to successfully lead in different organizational contexts.
          3. Resource Utilization:  A major focus for Dan is ensuring that the valuable resources GTIA develops are effectively marketed and utilized by its members. Bringing greater visibility to these resources involves improving awareness among members about the tools and insights available to them, ensuring that every interaction leads to tangible benefits for their businesses.
          4. Expanding Membership: By broadening the scope to include IT Service Providers rather than just MSPs, Dan aims to expand GTIA’s membership reach. Recognizing the evolving nature of industry roles, this shift highlights the importance of addressing the needs of more types of partners and enhancing networking opportunities within the trade association.
          5. Trends and Future Outlook: Dan identifies key industry trends such as AI and consolidation in the MSP community. He emphasizes the need for GTIA to stay informed about such trends to support members effectively. By fostering conversations around these developments, GTIA positions itself as a leader in industry evolution, providing strategic insights for its members to navigate upcoming challenges and opportunities.
          6. LINKS & RESOURCES
              • Connect with Dan on LinkedIn
              • Learn how to Unlock the Benefits of GTIA with MJ Shoer & Carolyn April
              • Listen to Transforming Channel Strategy for AI at Barracuda with Michelle Hodges
              •  

                The post Charting GTIA’s Future with CEO Dan Wensley first appeared on Channel Journeys.
                18 min
              • Secrets to Scaling AI Responsibly & Profitably with Noelle Russell

                This episode is a must-listen for anyone who’s job or business will be impacted by AI. In other words, this is for just about everyone.

                My conversation is with Noelle Russell, a trailblazer in artificial intelligence (AI) and founder of the AI Leadership Institute. I met Noelle at ChannelCon where she gave a keynote presentation on Scaling AI Responsibly based on her new book.

                Noelle shares her journey through the early days of AI during her career at big name companies and how these experiences shaped her insights into responsible AI application.

                Most importantly, you’re going to hear practical strategies for leveraging AI in business, highlighting the immense potential and challenges of integrating AI into your business management and strategy.

                Get ready for a very fun and insightful conversation!

                KEY TAKEAWAYS

                Here are 5 things I learned from Nicolle on scaling AI responsibly for business growth:

                1. Embrace a Leadership Mindset with AI: Noelle underscores the critical shift from managing people to managing AI systems and agents. Executives must cultivate skills in clarity of thought and strategic questioning, fostering environments where AI can thrive without deviating from intended outcomes. This transition necessitates that all roles within an organization adopt leadership qualities tailored to interfacing with AI systems.
                2. Establish an Explicit AI Strategy: Russell emphasizes that without a designated AI strategy, companies risk falling behind. She draws parallels to previous technological shifts, such as the internet’s rise, urging businesses to formulate clear AI strategies to remain competitive. Embracing AI can innovate operational efficiencies and open new revenue streams, ensuring organizations remain adaptive in changing technological landscapes.
                3. Harness AI to Enhance Organizational Processes: AI isn’t solely about external products and services; it’s a catalyst for internal improvements. Noelle suggests leveraging AI to streamline internal processes, reducing friction and enhancing productivity. This dual approach not only opens new market opportunities but also refines internal operations, elevating overall company efficiency.
                4. Prepare for the Next Workforce Evolution: With the workplace evolution towards AI management, Noelle advises businesses to prepare for significant changes in job dynamics. Entry-level positions are transforming, and future employees will require skills in both domain expertise and AI interaction. Directors need to learn how to manage AI, not just people. Companies should invest in training that bridges technical proficiencies with strategic problem-solving abilities.
                5. Build Resilient and Responsible AI Models: A strong proponent of responsible AI, Noelle advocates for building AI models that uphold ethical standards and robust security measures. As AI systems become increasingly integral, their management must reflect the same compliance and security considerations as any other critical business infrastructure, safeguarding data and advancing responsible innovation.
                6. LINKS & RESOURCES
                    • Connect with Noelle on LinkedIn
                    • Learn how to Harness the Power of AI for Channel Marketing with Heather Margolis
                    • Listen to Transforming Channel Strategy for AI at Barracuda with Michelle Hodges
                    •  

                      The post Secrets to Scaling AI Responsibly & Profitably with Noelle Russell first appeared on Channel Journeys.
                      29 min
                    • Transforming Channel Strategy for AI at Barracuda with Michelle Hodges

                      In this episode of Channel Journeys, we welcome back Michelle Hodges, now SVP Global Channels & Alliances at Barracuda, after her impactful tenure at GitLab. I had the good fortune of speaking with Michelle at Channel Con 2025.

                      Michelle shares her unique journey of building foundational channel programs at GitLab from the ground up, leading to a successful IPO. She discusses her new role at Barracuda, where she is thrilled about the company’s MSP-focused approach and innovative use of AI technology in their offerings.

                      Our conversation delves into the influence of AI in cybersecurity, her leadership evolution over the years, and her strategic priorities in her first 90 days at Barracuda. Key lessons include the importance of automation, co-sell opportunities, engagement strategies, and fostering team success.

                      You’ll also hear how you can help steer the future direction of Channel Journeys.

                      KEY TAKEAWAYS

                      Here are the top lessons learned in my conversation with Michelle on evolving channel strategies:

                      1. Building from Ground Zero: Michelle reflects on her time at GitLab, highlighting the challenges and successes of developing channel programs with no pre-existing framework. This experience honed her ability to modernize and transform channels for equity-backed companies.
                      2. MSP-Centric Model: At Barracuda, Michelle finds fulfillment in their built-for-purpose MSP products and strong rapport with managed service providers (MSPs). She emphasizes the company’s history of referring to MSPs as ‘customer zero’ and their ongoing innovations with Barracuda One and the XDR product.
                      3. Value of Automation: Identifying automation as a key focus area, Michelle discusses ongoing efforts to enhance the productivity and success of partners. She shares plans to revamp existing programs like the ‘Coda Co-Sell,’ moving from quarterly to monthly, and making content readily accessible through digital sales rooms.
                      4. Embracing AI: Michelle underlines Barracuda’s pioneering use of AI, not as a new concept but as an extended application to enhance productivity and customer service. She elaborates on the integration of predictive analytics and AI in identifying security risks and patterns.
                      5. Leadership Evolution: Reflecting on her leadership evolution, Michelle acknowledges the significance of fostering team success over aggressive individualism. Her journey from a high-pressure, assertive leader to one who values trust and people’s success illustrates a transformative leadership style.
                      6. LINKS & RESOURCES
                        • Connect with Michelle on LinkedIn
                        • Listen to Unlocking the Benefits of GTIA with MJ Shoer & Carolyn April
                        • Flash back to Michelle Hodges: How to Build a Partner Program for a Remote World
                        • The post Transforming Channel Strategy for AI at Barracuda with Michelle Hodges first appeared on Channel Journeys.
                          18 min
                        • Harness the Power of AI for Channel Marketing with Heather Margolis

                          Last week I had the pleasure of visiting Nashville to attend the first Channel Con hosted by GTIA, the new organization created upon the sale of CompTIA. GTIA invited about 10 podcasters to sit on Podcast Row, including Channel Journeys. 

                          This episode is the first of 10 interviews Recorded at Channel Con. I’m speaking with Heather Margolis, a seasoned entrepreneur and three-time guest on the show. This 15-minute interview dives into Heather’s journey of selling and then reacquiring Channel Maven Consulting and her vision for empowering partners to up their marketing game using AI. Heather shares practical tips on successful channel marketing strategies, emphasizing how AI is transforming the landscape for IT vendors, MSPs, and solution providers.

                          You’ll also hear my plans for the future direction of Channel Journeys.

                          KEY TAKEAWAYS

                          Here are Heather’s top 3 tips for partner marketing with AI

                          1. Optimize Content for AI & SEO: Use AI tools like ChatGPT for generating content and platforms like SEMrush for optimizing it for search engines and AI.
                          2. Harness Video & Animation Tools: Encourage partners to utilize AI-driven video and animation platforms to create engaging, high-quality content efficiently, such as DaVinci AI for creating images or cartoon versions of individuals, adding a creative touch to presentations and materials.
                          3. Build Relationships through Strategic Campaigns: Focus on personalized and strategic outreach, utilizing innovative tools to build genuine connections with potential clients, ensuring long-term engagement and success.
                          4. LINKS & RESOURCES
                            • Connect with Heather on LinkedIn
                            • Listen to Unlocking the Benefits of GTIA with MJ Shoer & Carolyn April
                            • Flash back to Heather Margolis on The Channel Journey of Channel Marketing
                            • The post Harness the Power of AI for Channel Marketing with Heather Margolis first appeared on Channel Journeys.
                              19 min

                            About Bold Journeys Podcast

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