The heart of any business success lies in putting the customer first and keeping them engaged. With proper people connection and a strong desire to constantly experiment, nothing can stand in your way. Jesse Cole goes deep into this topic as the virtual keynote speaker at Hamilton Home Loans, speaking how he won the hearts of Savannah Bananas fans by discussing his 5 E's of creating an extraordinary customer experience. He underlines the importance of keeping the people entertained and curious by sharing the most interesting (and unique) business strategies his team has done throughout the years, such as sending appreciation videos whenever fans buy tickets, hiring a "professional" high-fiver for the games, writing a Thank You letter every single day, and even streaming a cooking show with the Bananas.

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