Despite the restriction on baseball games amid the COVID-19 scare, the Savannah Bananas managed to become the most profitable team in 2020. Jesse Cole gives all the credit for this win to one thing: their decision to put steroids on their idea generation process. He shares how they reduced expenses, even with zero revenue and without kicking out team members, by going beyond the games and empowering their merchandise. They tried the craziest things to keep fans entertained and engaged, from starting a Facebook subscription to building a drive-thru for their Slippery Bananas drink. Jesse also shares the strategies their team utilizes to keep the ideas flowing and the momentum going, with reading books being their number one activity.  

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