Make Marketing Suck Less for Expertise-Driven Solo Businesses

Bonus Deep Dive: How to Assess the Effectiveness of Your Message


Listen Later

Welcome to the Summer Deep Dive.

In June, you were able to listen to messaging makeovers, and now it’s your turn to make over your own message.

This is a six-part series that was carefully curated to help you get clear and feel confident about your messaging, so you can show up and be radically consistent in your marketing, be known for your work, and lead people to hire you.

Today: How to Assess the Effectiveness of Your Message

How do you know your message is working? Get curious.

Operationalizing curiosity in your business means asking better questions.

With my clients, I’m always asking questions about the assumptions they are making about their audience and their most ideal clients. If I don’t understand something, I ask. If I want to get to the “why,” I dive in with better questions.

And I do this in all areas of my business. I’m always asking more and better questions so I can get better results for my clients and my business.

Today, I want to ask you some questions that will help you make more sales in your business, make your marketing easier, and help you become known for your ideas and your work.

In this episode:

  • How to use your message to get out of the referrals rut
  • Why you need to craft a client journey
  • How your story works with your client journey
  • How your message supports your marketing assets and your plan

 

Learn more about Michelle Mazur:

  • Communication Rebel
  • Three Word Rebellion
  • Three Word Rebellion Book
  • Request a free 1:1 Chat 
  • Finally Nail Your Message
...more
View all episodesView all episodes
Download on the App Store

Make Marketing Suck Less for Expertise-Driven Solo BusinessesBy Dr. Michelle Mazur

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

82 ratings


More shows like Make Marketing Suck Less for Expertise-Driven Solo Businesses

View all
Fresh Air by NPR

Fresh Air

38,203 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,445 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,572 Listeners

The New Yorker Radio Hour by WNYC Studios and The New Yorker

The New Yorker Radio Hour

6,649 Listeners

Staying Solo by Maggie Patterson, BS-Free Business

Staying Solo

73 Listeners

The Lazy Genius Podcast by Kendra, The Lazy Genius

The Lazy Genius Podcast

6,482 Listeners

Where Should We Begin? with Esther Perel by Esther Perel Global Media

Where Should We Begin? with Esther Perel

14,787 Listeners

Growing Steady | Intentional Creative Business Podcast by Wandering Aimfully

Growing Steady | Intentional Creative Business Podcast

89 Listeners

The Marketing Freelancer: Unicorns Unite by Emily Reagan | Digital Marketing Virtual Assistant

The Marketing Freelancer: Unicorns Unite

104 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,180 Listeners

Off The Grid: Leaving Social Media Without Losing All Your Clients by Softer Sounds

Off The Grid: Leaving Social Media Without Losing All Your Clients

87 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,519 Listeners

If Books Could Kill by Michael Hobbes & Peter Shamshiri

If Books Could Kill

8,685 Listeners

Sequence Over Strategy by Michelle Warner

Sequence Over Strategy

14 Listeners