Make Marketing Suck Less for Expertise-Driven Solo Businesses

Bonus Deep Dive: The Difference Between Messaging, Marketing & Copywriting


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Welcome to the Summer Deep Dive.

In June, you were able to listen to messaging makeovers, and now it’s your turn to make over your own message.

This is a six-part series that was carefully curated to help you get clear and feel confident about your messaging, so you can show up and be radically consistent in your marketing, be known for your work, and lead people to hire you.

First up: The Difference Between Messaging, Marketing & Copywriting 

So many online business owners invest in the wrong things at the wrong times.

Their sales are stalling, they’re having trouble finding new leads, and their audience is quiet. So they think they need to rework their marketing, when maybe what they need to focus on is their messaging or copy.

But so often, they think all three of those are the same thing.

In this episode:

  • Breaking down the what, the how, and the action of messaging, marketing, and copywriting
  • Why you need to know your message in order to write effective copy 
  • The difference between tactics and strategy in marketing
  • Three questions to help you figure out what you need to focus on now

Learn more about Michelle Mazur:

  • Communication Rebel
  • Three Word Rebellion
  • Three Word Rebellion Book
  • Request a free 1:1 Chat 
  • Finally Nail Your Message
...more
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Make Marketing Suck Less for Expertise-Driven Solo BusinessesBy Dr. Michelle Mazur

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