Can capitalism be a force for good? David Lee left the traditional corporate world to work for some of the most bullish startup companies in agrifood tech, including Impossible Foods and AppHarvest, where he was appointed the company’s President earlier this year. David did this out of a belief that the levers of capitalism and consumerism are the fastest ways to transform the food system. He says the key to address the world’s urgent food sustainability problems is by creating consumer movements.In this bonus episode, David speaks to Sarah as part of fireside chat at the recent Future Food Asia 2021 conference. They discuss:

• The role of impact investing in agrifood tech, including using venture capital and SPACs (special purpose acquisition companies), and why David believes ‘funding failures’ is okay.
• Why changing consumer behaviors around food is so difficult.
• The growing opportunities for agrifood tech, particularly in Asia.

Thanks to ID Capital, the organizer of Future Food Asia, for hosting the discussion and providing us the audio. For further resources, visit our website.