Alix Popham took hundreds of thousands of hits on the pitch – but the biggest came years after retirement. His is a story of crisis and clarity. Of choosing purpose over bitterness. And of how the mindset that wins matches can also save lives.

Here is Alix's Crisis Compass.

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This podcast is brought to you by Crisis What Crisis? Productions and Coulson Partners.

Host: Andy Coulson

CWC team: Jane Sankey, Hana Walker-Brown, Mabel Pickering and Rex Fisher

With special thanks to Ioana Barbu and the brilliant people at Global

For all PR and guest approaches please contact – [email protected]