When it comes to the mindset around posting social media, especially video content, there are two mindset shifts that financial coaches need to make.
The first major mental shift that you have to make is being able to take financial concepts, which generally come pretty easy to us, and make them easy to understand for our ideal clients.
Imagine when you, coach, are stuck in a super boring seminar or social media live stream where you scream at your computer to, "JUST GET TO THE POINT!!"
Our ideal clients can easily feel the same way and will turn off your content before it even gets to the good stuff.
The second mental shift you have to make is that "done is better than perfect." Your ideal clients are 100% not critiquing the content you put out as much as you are. We tend to get into this vicious cycle of really procrastinating to put any content out because it's not "perfect enough", so we never put out any content.
In this episode, Kelsa addresses both of these mindset shifts by sharing with you an Instagram live that she did, directly addressing her ideal clients on the financial coaching side of her business.
Notice how she communicates coming from her ideal client's perspective. Also, notice how she talks from the heart, not worrying about flubs or making mistakes.
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