One of our biggest mistakes when starting BIZBROS was trying to do everything for everyone. Trying to reach a lot of people with no specific offer.

Our willingness to create an impact on a lot of people led us to the road of not serving to the best of our abilities.

What changed?

Focus.

Specifically, focus on a premium offer.

Once we nailed down what was the one offer we were going to help our dream customers with, that’s when everything changed for us.

In this episode, Kaci breaks down the false beliefs around creating a premium offer and we dig deep into the mindset that it takes to succeed as an impact-driven entrepreneur.

If you are interested in attending Kaci’s live event, go to https://www.impactandinfluence.live/

Enjoy!

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