In This Episode:

* Why Sean and Tara McMullin chose to “productize” their full-service podcast production offer at YellowHouse.Media… and what productized services actually are* What’s included in the package they offer–and why they don’t often custom or a la carte services* How the productized service model allowed them to quickly create a small group coaching program to increase their capacity and serve more clients

Hey! It’s Tara McMullin and this is a special BONUS episode of What Works—the show that takes you behind the scenes of how small business owners take decisive action on building a stronger business.

This is the second episode of a bonus series on how I’ve approached creating and delivering value through the products and services I’ve offered over the years.

In the first bonus episode, I shared how my most recent offer, a live program called The Commitment Blueprint, started as a personal life change, grew into a free webinar, and then transformed—TWICE—into a paid product.

In this episode, I’m going to give you a closer look at my other company, YellowHouse.Media, and share how and why we’ve taken on the productized service model—including what that means for how we serve our clients, run our operations, and build for the future.

Plus, I’ll share how the same principles that apply to YellowHouse also apply to What Works and how we continue to develop The What Works Network to support small business owners as they build stronger businesses.

Now, in the last regular episode I spoke with India Jackson, the founder of brand visibility agency Flaunt Your Fire. India described what clients come to Flaunt Your Fire looking to achieve and how the agency helps them achieve those results.

She also shared that she tailors each client engagement to the goals of that client using both master services list and a really strong idea of what the agency’s yes, no, and maybe projects are.

This bespoke service model is typically how people approach building a service-based business.

The client tells you want they need, you figure out how to make that happen and put a price on it. Each engagement looks different and might include a different mix of services.

And this model works.

But it’s not the only way to build a service-based business.

A few years ago, I started to notice that the most successful people I was working with in our community and mastermind groups were running a different kind of service-based business.

They were running productized service businesses.

(And in case you’re wondering, yes, most of the time these productized service businesses were out-earning the digital product businesses. So don’t let anyone tell you that you can’t make money in client services.)

I was intrigued by the model and operations behind these successful productized service businesses… but, more than that, I was intrigued by how happy these business owners were!

They were focused.

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