Now that we know who your ideal reader is, Jenn and Marcus discuss how to figure out which social media outlets you need to spend your time on to connect with them.

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Knowing how to communicate and connect with your ideal reader is the cornerstone to your social media and online marketing. Jenn and Marcus discuss how an ideal reader profile provides vital information for authors and simplifies the process.

Whether you're just starting out or you're well into the process of marketing your book, Jenn and Marcus recommend the first action that authors should take to keep your marketing on track.

If you feel overwhelmed with book marketing and social media, I'm going to break down the three things that you need to focus on to actually make your marketing work. These three points will significantly simplify the process, help you see bigger results, and leave you more time to do what you want to do - write!

Co-founders of Mixtus Media, Jenn Hanson-dePaula and Marcus dePaula are launching the Book Marketing Simplifed podcast to help authors save time with their marketing so they can spend more valuable time writing.