Your book has a long life ahead of it - well beyond the release date. In fact, the majority of your sales will come well after the release. So why are authors struggling to keep sales alive? Jenn and Marcus dive into this and share some easy to apply tips to keep sales flowing well beyond your book's release.

• Adjust your mindset about the launch.
• Use your content to continue to drive book sales after the release.
• Promote your book using systems that won't cost a dime.

Instagram Accelerator Process

You've heard us say many times that a newsletter is the most important tool in your marketing toolbox. But where do you start? What do you put in your newsletter? How do you grow? In this episode, Jenn & Marcus break it down for you. 

• Set up your funnel 
• Have an incentive 
• Get a newsletter management service (like MailerLite) 
• Be consistent 

A Simplified Approach to Newsletters for Authors

What Authors Should Write About in a Newsletter

25 Newsletter Incentive Ideas for Authors

Should authors be on Instagram, TikTok or both? Jenn and Marcus discuss both outlets, Jenn shares her experience, and provides guidance so you can make an informed decision for yourself.

• The difference between the two
• My experience with Instagram and TikTok
• What authors should consider

Author Workshop: Turn Followers Into Book Buyers

“How Authors Can Connect with Bookstagram and BookTok Influencers”

10 Instagram Reel Ideas for Authors

Download TikTok videos without the watermark:

• SnapTik
• SaveTok for iOS/macOS and Android

When it comes to authors using graphics, photos, and music in our social media posts, videos, blogs, podcasts, and websites, there are some legalities you need to be aware of. Make sure you and your online presence are protected and using the right resources. In this episode, Marcus and Jenn discuss the copyright and licensing issues authors need to be aware of to stay out of trouble.

• “More Information on Fair Use” on Copyright.gov
• CreativeCommons.org
• Canva.com
• Adobe Spark
• Unsplash.com
• Pixabay.com
• Audiojungle.net
• Soundstripe.com
• The music we use on the podcast is by Adrian Walther, licensed through Soundstripe.

When we recently asked followers on Instagram what they were struggling with, the overwhelming response was a lack of motivation. I get it - when you aren't seeing results from your efforts on Instagram it can feel like a drag. In this episode, Marcus and Jenn discuss three key strategies to boost your motivation while spending less time on Instagram to growing an engaged audience.

Subscribe to our newsletter at mixtusmedia.com to hear about our new workshops.

In order to sell your book, you need an audience. Many authors that I talk to feel like if they just had more followers on social media, that would be the answer to all of their problems. But it's actually deeper than that. In today's episode, we talk about five things that are holding authors back from growing an audience and how to fix it. 

• Not having clear goals in mind 
• Not having the right mindset 
• Thinking Instagram is about promotion 
• Not focusing on engagement 
• Not having a strategy 

Jenn and Marcus discuss two specific practices that might seem crazy at first, but will actually help authors reach more of their readers.

If you find yourself asking, "What's the difference? Don't Reels and Stories do basically the same thing?" you're not alone - many authors have asked the same question. In this episode, we will break down the specific uses for each and how to best use Reels and Stories in your Instagram strategy. 

LINKS

10 Reel Ideas: https://www.mixtusmedia.com/10reelideas

When it comes to creating reels, most of the focus is put on the actual video. While the video is important, there are two additional items authors need to include to make sure readers take action. Jenn and Marcus discuss these two items and how you can incorporate them into your plan.

LINKS

10 Reel Ideas for Authors: https://www.mixtusmedia.com/10reelideas

You know that you want to start using reels, but what do you actually share? What can you include in your reels? In this episode, Jenn and Marcus share how you can come up with ideas for your reels. 

• It's all about WHAT you say. HOW you say it is icing on the cake. CONTENT is the most important.
• Identify what you want/need to talk about and make a list.
• Go through reels to spark ideas of how you might creatively present them in reels.

LINKS: https://www.mixtusmedia.com/blog/my-secret-to-creating-successful-social-media-posts