It's easy to blame an unknown algorithm when our numbers go down or our engagement fizzles out. But simply blaming it on something you have no control over won't help - in fact, it's probably hurting your engagement and growth all the more. In this episode, Jenn and Marcus discuss the triage process you can apply on Instagram to make things work for you. 

One of the biggest misconceptions that many authors have is that it’s going to cost them hundreds or even thousands of dollars to market their book. That’s simply not the case. It is absolutely possible to successfully market your book for very little money - even for free! In today's episode we outline several ideas that you can apply to your marketing plan.

Social media is, hands down, the best way to connect with others and grow your audience - but that doesn't mean that everyone likes using it. In this episode, we share strategies to help you grow your audience and actually enjoy the process.

Things happen in our lives every day that might throw our plans out the window - like a global pandemic that puts us all in a tailspin. But how can authors continue to market or even launch their book during uncertain times like this? Jenn and Marcus discuss strategies and tips that you can put into practice right away.

Book clubs are a fantastic way to get readers talking about your book and grow your audience. But how do you actually get your book in front of them? Jenn and Marcus discuss an approach that you can easily apply to your marketing strategy.

The idea of authors giving their book away for free to help grow their audience has been a hot topic for years. Jenn and Marcus discuss both sides of the argument and share alternatives to giving your book away for free.

Jenn has a nightmare scenario with a client who has put all of his eggs in his "social media basket" which jeopardized the connection with his audience. There's one thing you can do to make sure you don't find yourself in this situation.

Jenn has an easy hashtag tip that she guarantees will boost Instagram engagement for authors who take a few minutes to do it.

Jenn answers a common question she has received from authors over the years about how they can best build their social media engagement.

Jenn and Marcus are fired up and have a hot take on the latest "quick fix" that focuses on collecting more followers instead of authentically connecting with people on social media.