Things happen in our lives every day that might throw our plans out the window - like a global pandemic that puts us all in a tailspin. But how can authors continue to market or even launch their book during uncertain times like this? Jenn and Marcus discuss strategies and tips that you can put into practice right away.

Book clubs are a fantastic way to get readers talking about your book and grow your audience. But how do you actually get your book in front of them? Jenn and Marcus discuss an approach that you can easily apply to your marketing strategy.

The idea of authors giving their book away for free to help grow their audience has been a hot topic for years. Jenn and Marcus discuss both sides of the argument and share alternatives to giving your book away for free.

Jenn has a nightmare scenario with a client who has put all of his eggs in his "social media basket" which jeopardized the connection with his audience. There's one thing you can do to make sure you don't find yourself in this situation.

Jenn has an easy hashtag tip that she guarantees will boost Instagram engagement for authors who take a few minutes to do it.

Jenn answers a common question she has received from authors over the years about how they can best build their social media engagement.

Jenn and Marcus are fired up and have a hot take on the latest "quick fix" that focuses on collecting more followers instead of authentically connecting with people on social media.

Now that we know who your ideal reader is, Jenn and Marcus discuss how to figure out which social media outlets you need to spend your time on to connect with them.

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Knowing how to communicate and connect with your ideal reader is the cornerstone to your social media and online marketing. Jenn and Marcus discuss how an ideal reader profile provides vital information for authors and simplifies the process.

Whether you're just starting out or you're well into the process of marketing your book, Jenn and Marcus recommend the first action that authors should take to keep your marketing on track.