Book Publishing and Marketing Tips for Experts: Author's Edge

The Best Kept Secret in Book Promotion

In this episode of "Author's Edge," Allison Lane reveals the best-kept secret in the world of book promotion: NetGalley. If you're an author gearing up for a book launch or someone who loves discovering new reads before anyone else, this episode is for you. Learn how NetGalley can help you gather early reviews, connect with industry professionals, and strategically position your book for success! Allison walks you through how to set up your profile, request digital copies or audiobooks, and share your reviews across major platforms. Don't miss out on this game-changing resource!

Key Takeaways:
- What is NetGalley: A powerful platform that connects authors and publishers with readers, reviewers, and industry pros.
- Benefits for Authors: Early reviews, industry insights, and strategic positioning for your book launch.
- How It Works: Step-by-step guide on how to set up your profile, request access to books, and share reviews.

⭐⚡📗Resources Mentioned:
- [NetGalley Website](https://www.netgalley.com)

- Get access to Allison's exclusive list of favorite tech tools for authors: https://lanelit.com/tech 

 
Hear about how I got free access to the buzzworthy book, The Art of the Interesting by Lorraine Besser, Ph.D.

Whether you're an author eager to boost your visibility or a book enthusiast on the hunt for new titles, this episode is packed with actionable tips to give you a competitive edge in the literary arena. Don't miss out on this game-changing resource that can elevate your book's success!

Time Stamps:

00:00 Introduction to the Best Kept Secret in Book Promotion

01:05 Unveiling the Free Resource: NetGalley

01:43 How NetGalley Works

03:28 Personal Experience and Benefits of NetGalley

06:23 Conclusion and Final Thoughts

Watch on Youtube: https://www.youtube.com/watch?v=NiWKE2q1WDA


📗⚡⭐ Resources mentioned:

NetGalley >>> NetGalley.com

The Art of the Interesting: https://bookshop.org/a/55773/9781538743201

- Get access to Allison's exclusive list of favorite tech tools for authors: https://lanelit.com/tech 

🚩Free Publishing Path Potential Discovery Call 🚩
at https://tinyurl.com/publishingpath

Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.

Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco 

Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

Top 5 Reasons Your Nonfiction Book Keeps Getting Rejected

In this episode, we dive into common pitfalls that lead to nonfiction book rejections by agents and publishers. Learn the crucial differences between pitching nonfiction and fiction, why a book proposal is essential, the standards for query letters, the importance of appropriate word count, choosing realistic comparative titles, and how to treat your pitch as a business proposal. Discover how to market your book effectively as a product, ensuring it resonates with your target audience and meets industry expectations.

Time Stamps:

00:00 Introduction: Why Your Book is Getting Rejected

01:00 Understanding the Nonfiction Submission Process

02:04 Top Reason #1: Submitting a Book Instead of a Proposal

02:43 Top Reason #2: Crafting the Perfect Query Letter

04:46 Top Reason #3: Managing Manuscript Word Count

08:15 Top Reason #4: Choosing Realistic Comparative Titles

10:21 Top Reason #5: Treating Your Pitch as a Business Proposal

12:07 Conclusion: Presenting Your Book as a Product

Watch on Youtube: https://www.youtube.com/watch?v=JRo_wzKjoY0

🚩Free Publishing Path Potential Discovery Call 🚩
at https://tinyurl.com/publishingpath

Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.

Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco 

Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

How to Package Your Book for Success and Announce Your Books to Early Readers

Are you an author struggling to get your book into the hands of readers? You're not alone! In this episode, we dive into the art of book packaging with a real-life example. We'll break down how author Julie True Kingsley expertly crafted an advanced reader copy (ARC) package for her YA novel, "The Space Between You and Me."

Get the book, click here 👉 https://bookshop.org/a/55773/9781952143663

p.s. Julie is Co-founder of the Manuscript Academy, Co-host of The Manuscript Academy Podcast, and Author of The Space Between You and Me. 

Discover the power of ARCs, the importance of compelling one-sheets, and the value of strategic press releases. We'll also discuss how to identify and cultivate your ideal advanced readers. If you're ready to elevate your book marketing game, this episode is a must-listen!

Shownotes:

• The importance of ARCs in building buzz
• Creating a compelling one-sheet with key selling points
• The role of press releases in book promotion
• Identifying and cultivating ideal advanced readers
• The power of strategic book packaging

📗⭐⚡Resources Mentioned:

Manuscript Academy: https://manuscriptacademy.com/podcast 

Julie Kingsley: https://juliekingsley.com/ 

The Space Between You and Me: Get the book, click here 👉 https://bookshop.org/a/55773/9781952143663 

Manuscript Wishlist: https://www.manuscriptwishlist.com/

Islandport Press: https://www.islandportpress.com/product-page/the-space-between-you-and-me 

🚩Free Publishing Path Potential Discovery Call 🚩
at https://tinyurl.com/publishingpath

Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.

Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco 

Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

How to Get Booked as a Speaker: Tips and Tools for Building Your Brand

In this episode, we dive into essential strategies for getting booked as a speaker. Learn how to put yourself out there, craft a compelling personal brand, organize your key topics, and find the right venues. Discover the importance of having a streamlined bio package and gain insights on making a significant impact with your message. Don't miss these valuable tips to step up your speaking game and make a lasting impression!

Resources Mentioned: 
FREE Guide: Essential Author Speaker Package: https://www.lanelit.com/package


Time Stamps: 

00:00 Introduction: The Reality of Getting Speaking Gigs
00:21 Welcome and Overview: How to Get Booked as a Speaker
01:31 Step 1: Building Your Personal Brand
02:32 Creating an Essential Bio Package
03:54 Choosing and Focusing on Your Key Topics
04:28 Finding the Right Venues for Speaking
05:01 Engaging with Your Audience Online
05:34 Conclusion: Tools and Encouragement for Aspiring Speakers


Resources Mentioned: 

FREE Guide: Essential Author Speaker Package: https://www.lanelit.com/package

Watch on YouTube: https://www.youtube.com/watch?v=RKAe8CsZTug

🚩Free Publishing Path Potential Discovery Call 🚩
at https://tinyurl.com/publishingpath

Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.

Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco 

Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

How to Use AI as an Author? Ethical and Practical Tips for Using Artificial Intelligence in Publishing?

Discover how authors can leverage AI tools ethically and efficiently in their writing process. Learn practical tips for using artificial intelligence to streamline your workflow, optimize your online presence, and save valuable time without compromising your integrity as a writer.

Key topics covered:
- Dos and don'ts of using AI in writing
- How to use AI for website optimization and social media profiles
- Time-saving AI tools for authors (Harpa.ai, Otter.ai, Descript)
- Creating multiple book descriptions and author bios with AI assistance
- Using AI to extract key quotes from transcripts
- Ethical considerations when using AI in the writing process

Whether you're a seasoned author or just starting out, this episode will help you navigate the world of AI tools and use them to enhance your writing without crossing ethical boundaries.

Time Stamps:
00:00 Introduction to Using AI for Authors
00:57 Practical Tips for Getting Started with AI
03:52 Common Pitfalls to Avoid with AI
06:16 Optimizing Your Website and Social Media with AI
10:10 Using AI for Content Creation and Management
17:27 Leveraging AI for Transcriptions and Video Editing
22:06 Final Thoughts and Best Practices

📗➡️ Resources mentioned: 

• Descript https://get.descript.com/mew7wqdktfsm
• Otter.ai https://otter.ai/referrals/G017XQA4
• Harpa.AI https://harpa.ai/

Watch on YouTube: https://www.youtube.com/watch?v=gjWnxT1t79E

🚩Free Publishing Path Potential Discovery Call 🚩
at https://tinyurl.com/publishingpath

Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.

Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco 

Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

In this episode of Author's Edge, we dive into the core reasons why experts, leaders, and professionals should publish their books pronto. We outline five key benefits of publishing a book, including the ability to share your perspective, establish authority, expand your reach, open new opportunities, and create a lasting legacy. Tune in to discover how publishing a book can significantly enhance your influence and professional reputation.

Time Stamps:
00:00 Introduction: The Power of a Book
00:49 Why Write Your Book?
01:38 Reason 1: The Power of Publishing
03:12 Reason 2: Establishing Authority and Credibility
04:59 Reason 3: Expanding Your Reach
05:51 Reason 4: Opening New Opportunities
06:57 Reason 5: Creating a Legacy
07:50 Conclusion: Summing Up the Benefits
08:20 Final Thoughts and Resources

Watch on YouTube: https://www.youtube.com/watch?v=qGXhAPOcrNc

🚩Free Publishing Path Potential Discovery Call 🚩
at https://tinyurl.com/publishingpath

Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.

Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco 

Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

Learn the essential steps to get your nonfiction book published. Discover why you shouldn't write your book first, what a book proposal entails, and how to craft a compelling query letter. We'll also discuss three common mistakes aspiring authors make and provide free resources like Publishers Marketplace and QueryTracker to help you navigate the competitive landscape. Whether you're an expert in your field or just starting, these insights will guide you through the publishing process with confidence.


Time Stamps:

00:00 Introduction: Steps to Getting Your Book Published

00:13 Step 1: Understanding the Publishing Process

00:54 Step 2: Crafting Your Book Proposal

03:40 Step 3: Competitive Analysis and Market Research

12:26 Step 4: Writing the Query Letter

16:13 Step 5: Finding the Right Agent or Publisher

22:00 Conclusion: Taking Action and Final Tips


📚 **Resources Mentioned:** 

Publishers Marketplace - https://www.publishersmarketplace.com/

Manuscript Wishlist - https://www.manuscriptwishlist.com/

Query Tracker - https://querytracker.net/

Watch on YouTube: https://www.youtube.com/watch?v=29zNmrqB9h4

🚩Free Publishing Path Potential Discovery Call 🚩
at https://tinyurl.com/publishingpath

Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.

Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco 

Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

Feeling overwhelmed by marketing yourself and your book?


This introductory episode is your guide to navigating the publishing world with ease. I'm Allison Lane, and I'll be breaking down complex marketing strategies into simple, actionable steps to boost your publishing, marketing, and speaking efforts.

Discover how to conquer marketing overwhelm and build a solid foundation for your author platform. We'll dive into practical tips for crafting a compelling author brand, leveraging social media, and mastering book promotion.

Join me as I debunk common marketing myths and equip you with the tools to reach a wider audience. Whether you're a debut author or a seasoned writer, this episode is packed with valuable insights to empower your unique voice and share your story with the world.

In this Episode, you'll learn:

• How to overcome your paralyzing fear of marketing overwhelm
• Practical strategies for building a strong author brand
• Effective ways to leverage social media for your author promotion
• Tips for crafting compelling book marketing campaigns
• How to debunk common marketing myths and avoid costly mistakes
• Actionable steps to reach a wider audience and grow your readership

Time Stamps:

00:00 Introduction to the Podcast

00:20 Overcoming Marketing Overwhelm

00:36 Practical Marketing Strategies

00:44 Weekly Insights and Advice

01:06 The Importance of Clear Marketing

01:22 What to Expect from the Podcast

01:53 Empowering Your Unique Voice

02:19 Answering the Call of Your Audience

🚩Free Publishing Path Potential Discovery Call 🚩
at https://tinyurl.com/publishingpath

Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.

Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco 

Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685