Book Publishing and Marketing Tips for Experts: Author's Edge

In this episode, the speaker addresses common feelings of overwhelm among authors trying to launch a book or expand their digital footprint. They provide three key strategies to streamline efforts and ensure success: maintaining consistency across owned platforms, elevating and consolidating your message, and understanding your audience’s needs. The speaker also shares a bonus tip on efficient content management and highlights the importance of cleaning up outdated digital assets. The buzzworthy book recommendation is 'Children of Darkness and Light' by Lori Hellis. The episode ends with an invitation for authors needing help with brand marketing to reach out.

00:00 Introduction: The Importance of Your Book and Message

00:42 Facing Overwhelm: Common Struggles for Authors

01:22 Three Key Strategies for Success

02:01 Consistency Across Owned Platforms

04:25 Elevating Your Message

05:53 Understanding Your Audience

07:53 Recap and Final Tips

11:52 Buzzworthy Book of the Week

12:47 Final Thoughts and Call to Action

📚 Resources Mentioned:

• Author Brand + Bestseller Launch School: https://www.lanelit.com/bestseller
• Children of Darkness and Light: Lori Vallow and Chad Daybell: a Story of Murderous Faith by Lori Hellis https://bookshop.org/a/55773/9781639367108 

Tune in now. https://www.youtube.com/watch?v=QpOPruyqQhE

🚩Free Publishing Path Potential Discovery Call 🚩
at https://tinyurl.com/publishingpath

Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.

Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco 

Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

In this episode, Allison Lane sits down with editor and author Allison K Williams to discuss the four simple steps to writing a memoir that sells. Both Allisons dive into the nuances of memoir writing and offer actionable advice for authors who want to craft a memoir that resonates and connects with their audience.

Key Takeaways:

1. You Don’t Need a Massive Platform  

Allison K Williams dispels the myth that you need 100K followers to sell a memoir. Instead, focus on who your story helps and how it will resonate with them.

2. Intersect with the Cultural Moment  

Your memoir should connect with the current cultural conversation. Allison explains how stories that tie into broader issues or trends are more likely to attract readers.

3. Choose Your Story (and Keep it Focused)  

A memoir isn’t your whole life story—it’s about narrowing down to the most impactful moments. Learn how to choose which part of your life to focus on and avoid getting bogged down by unnecessary backstory.

4. Draft, Draft, and Draft Again  

Williams breaks down her "Seven Drafts" method for self-editing. From the "vomit draft" to character work and sentence polishing, this system helps writers avoid feeling overwhelmed.

5. Engage with Readers  

Connecting with your audience is key. Whether through social media, newsletters, or events, find a way to engage with those who need your story.

Timestamps:

01:43 – Meet Allison K Williams: Acrobat, Author, and Memoir Coach  

02:32 – Parallel Lives: Writing, Marketing, and Agility  

03:10 – Step 1: You Don’t Need a Platform to Sell a Memoir  

05:10 – Debunking the Platform Myth: Famous Memoirs Without Big Platforms  

06:21 – Why Agents Focus on Follower Counts  

08:07 – Step 2: Intersect Your Memoir with the Cultural Moment  

09:20 – The Power of Cultural Conversations in Memoir  

10:06 – Step 3: Find Your Story and Keep It Focused  

12:32 – Avoiding Backstory Overload in Memoir  

14:01 – Using Telling Details in Your Story  

15:35 – The “Throat Clearing” of Early Drafts  

19:07 – Step 4: The Seven Drafts Method for Self-Editing  

21:19 – Compassionate Critique: Free Monthly Writing Workshops  

24:22 – The Importance of Memoir Titles and Subtitles  

25:53 – Download Allison’s Free Guide: Writing Memoir Without Fear  

27:32 – Final Thoughts: Writing a Memoir That Resonates  

📗Resources Mentioned:

• Download Allison K Williams’ Writing Memoir Without Fear https://rebirthyourwriting.myflodesk.com/no-fear-memoir  This simple guide provides practical tips on getting started, choosing your story, and navigating tough interviews with people from your past.
• Allison K Williams’ Book: Seven Drafts: Self-Edit Like a Pro: https://bookshop.org/a/55773/9781949116458 
• Allison K Williams: https://www.instagram.com/guerillamemoir/
• Allison Lane's free monthly Compassionate Critiques events, sign up https://lanelit.com/cc

Tune in now. https://www.youtube.com/watch?v=ww4uAZmsrEc

🚩Free Publishing Path Potential Discovery Call 🚩
at https://tinyurl.com/publishingpath

Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.

Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco 

Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

In this episode, we’re diving into the realities of hosting a book launch party. Spoiler alert: You don’t need a big, expensive event. I’ll walk you through simple strategies to make sure your book launch is a success—no matter where you hold it. 

What you’ll learn in this episode: 

- Why big, fancy parties are not necessary for a successful book launch  

- How to make your event an ongoing marketing tool  

- Simple ways to create signage and capture photos that boost your brand  

- Key insights into the types of photos that help your book long-term  

Timestamps:

- 0:00 – Intro: The Reality of Book Launch Parties  

- 2:15 – Do You Really Need a Launch Party?  

- 4:40 – The Book Launch Party Myth: Carrie Bradshaw vs. Reality  

- 6:10 – Where Should You Host Your Book Launch?  

- 7:55 – Why Signage is Critical (and How to Make it Affordable)  

- 10:25 – Essential Photos You Need to Capture  

- 12:50 – Hiring a Photographer? What to Tell Them  

- 14:30 – Using Your iPhone for High-Quality Marketing Photos  

- 16:05 – What Contextual Photos Can Do for Your Branding  

- 18:20 – Behind-the-Scenes of a Successful Book Launch: Jessica Waite  

- 21:00 – Buzzworthy Book Mention: On Our Best Behavior: The Seven Deadly Sins and the Price Women Pay to Be Good

- 23:15 – Wrapping Up: The Free Ultimate Author Event Checklist

📗Resources Mentioned: 

🎁 Free Ultimate Author Event Checklist: https://LaneLit.com/checklist2

📅 Join my Author Branding & Bestseller School: https://LaneLit.com/bestseller

📌 Check out the Manuscript Academy:  https://manuscriptacademy.com

📘On Our Best Behavior: The Seven Deadly Sins and the Price Women Pay to be Good - https://bookshop.org/a/55773/9780593243053

Watch on YouTube: https://www.youtube.com/watch?v=ZvN3_kIylGM

Got a question?  Email me at [email protected].  

If you have any questions, email me at [email protected]

#BookLaunchTips #AuthorBranding #BestsellerMarketing #BuzzworthyBooks

🚩Free Publishing Path Potential Discovery Call 🚩
at https://tinyurl.com/publishingpath

Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.

Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco 

Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

In this episode, Allison Lane explains the crucial importance of planning your book launch well in advance. Discover the three key phases of a successful book launch: planning, establishing your digital presence, and implementing your campaign. Learn how to set clear goals, assemble your toolkit, and identify key opportunities. Get tips on creating your author bios, setting up automated emails, pitching to media, and running a pre-order campaign. Avoid last-minute panic and set yourself up for success with a comprehensive, fun, and effective book launch strategy.

📗⚡Resources mentioned: 

• Bestseller Launch School: https://lanelit.com/bestseller 

Timestamps:

00:00 The Importance of Planning Your Book Launch
01:56 Key Components of a Successful Book Launch Plan
05:07 Establishing Your Digital Presence
08:47 Implementing Your Pre-Order Campaign
10:09 Maintaining Momentum and Leveraging Results
12:57 Final Thoughts and Resources for Authors

Tune in now. https://www.youtube.com/watch?v=NYqux5gbUu4

🚩Free Publishing Path Potential Discovery Call 🚩
at https://tinyurl.com/publishingpath

Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.

Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco 

Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

In this episode, Allison Lane tackles a common question for authors: how to effectively handle podcast interviews. She emphasizes that interviews are not about promoting your book, but about serving the audience. Lane shares practical advice on preparing for interviews, understanding the audience's needs, and delivering value from the get-go. Learn how to make a lasting impact by addressing the audience's challenges and providing actionable insights. Plus, get a buzzworthy book recommendation, 'Growing Up in Public' by Devorah Heitner, which helps parents and educators navigate kids' digital lives.

Timestamps

00:00 Introduction: The Unspoken First Question

00:52 Understanding Your Role in an Interview

01:38 How to Nail Your Interview Responses

03:22 Role-Playing the Perfect Interview

05:38 The Importance of Knowing Your Audience

07:35 Buzzworthy Book: Growing Up in Public

Watch on Youtube: https://www.youtube.com/watch?v=3C8beflL5gM

📚 Resources Mentioned:

• Essential Author + Speaker Bio Package: https://www.lanelit.com/package
• Get a free Critique: https://www.lanelit.com/cc
• Growing Up in Public by Devorah Heitner: https://bookshop.org/a/55773/9780593420966

🚩Free Publishing Path Potential Discovery Call 🚩
at https://tinyurl.com/publishingpath

Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.

Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco 

Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

In today’s episode, we’re diving deep into what it takes to craft memorable, attention-grabbing moments in your interviews. We’re talking about “mic drop moments”—those powerful statements that leave a lasting impression. If you’ve ever felt like your message gets lost or diluted, this episode is for you. 

Host Allison Lane walks us through the three biggest mistakes that camouflage your key message and provides actionable tips to ensure your statements are bold, clear, and impactful. Whether you're preparing for an interview or looking to sharpen your communication skills, this episode will help you stand out.

Chapters:

00:00 Introduction to Mic Drop Moments

00:37 Understanding Power Statements

02:08 Avoiding Tentative Language

04:51 Eliminating Disclaimer Language

06:42 Overcoming Apologetic Language

10:46 Final Tips for Powerful Statements

Tune in to learn how to refine your communication skills, ensure your messages hit hard, and craft that perfect mic drop moment!

Watch on Youtube: https://www.youtube.com/watch?v=Ihz9DTQPxAk

📚 Resources Mentioned:

Essential Author + Speaker Bio Package: https://www.lanelit.com/package

🚩Free Publishing Path Potential Discovery Call 🚩
at https://tinyurl.com/publishingpath

Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.

Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco 

Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

In this video, learn how to show up as your best self with confidence. Host Allison Lane shares insider tips and tools for preparing for podcasts, Zoom interviews, digital appearances, and in-person events. Key advice covers camera readiness, audio equipment, lighting, and essential grooming tips that no one else will tell you. Also mentioned is the buzzworthy book recommendation for enhancing productivity: The 15-Minute Method: the Surprisingly Simple Act of Getting It Done by Samantha Bennett. Don't miss these valuable insights for ensuring your expertise and perspectives shine through in every opportunity.

Time Stamps:

00:00 Introduction: Show Up as Your Best Self

00:32 Prepping for Digital and In-Person Appearances

01:03 Camera-Ready Tips and Equipment Recommendations

02:42 Lighting Tips for Perfect Visibility

04:15 Essential Tools No One Talks About

05:32 Nude Lip Liner: A Must-Have for On-Camera

07:43 Nose Hair Trimmer: The Unexpected Essential

09:55 Buzzworthy Book of the Week

11:37 Conclusion and Final Thoughts

Watch on Youtube: https://www.youtube.com/watch?v=blNqyp81oGs&t=57s

📚 Resources Mentioned:

• Lights, Audio, Action free guide: https://lanelit.com/appearance-guide
• The 15-Minute Method: the Surprisingly Simple Act of Getting It Done by Samantha Bennett: https://bookshop.org/a/55773/9781608689064
• Nose Hair Trimmer: Norelco $12 at Target.
• Nipple Covers: Cakes https://www.instagram.com/cakesbody/
• Nude Lip Liner: NYX Cosmetics $5 nyxcosmetics.com

🚩Free Publishing Path Potential Discovery Call 🚩
at https://tinyurl.com/publishingpath

Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.

Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco 

Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

In this episode, learn about the six types of book reviews that can significantly impact your book's success. Discover why these reviews matter, how to obtain them, and strategies to effectively use them in your marketing efforts. Host Allison Lane debunks common myths, shares actionable tips, and explains how to request and gather reviews that truly matter. Whether you're pre-launch or post-launch, this guide will help fuel your book's success through strategic review acquisition. Happy reviewing and best of luck with your book!

Time Stamps:

00:00 Introduction: The Importance of Book Reviews

01:16 Understanding the Six Types of Book Reviews

01:40 The Role of Book Reviews in Your Book's Success

02:09 Type 1: Inclusion in a Book List

02:36 Type 2: Reader Reviews

03:52 Type 3: Literary Reviews

05:19 Type 4: Social Post Reviews

06:10 Type 5: Marketing Reviews

07:45 Type 6: Award Reviews

08:37 Strategies to Obtain Valuable Reviews

13:13 Conclusion: The Power of Strategic Reviews

Watch on Youtube: https://www.youtube.com/watch?v=0pdt4-bquH8

📚 Resources Mentioned: 

Free Bestseller Book Launch Plan: https://www.lanelit.com/launch

🚩Free Publishing Path Potential Discovery Call 🚩
at https://tinyurl.com/publishingpath

Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.

Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco 

Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

In this episode of Author's Edge, host Allison Lane dives into the importance of an author website for building a professional brand. She provides detailed advice on creating and managing an effective website, focusing on elements such as clear branding, engaging design, a compelling 'About Me' page, showcasing work, and optimizing for mobile use. She highlights common pitfalls to avoid and offers practical action steps for auditing and enhancing your site. The episode also features a buzzworthy book recommendation, 'The Widow's Guide to Dead Bastards' by Jessica Waite, praised for its gripping storytelling and emotional depth.

Time Stamps:

00:00 Introduction to Author Websites

00:50 Importance of a Professional Website

01:29 Key Elements of a Successful Website

02:09 Design Tips and Common Pitfalls

02:48 Creating Compelling Content

03:40 Showcasing Your Work

04:50 Optimizing for Media and Contact

05:22 Encouraging Email Signups

06:44 Avoiding Common Mistakes

07:35 Action Steps for Your Website

09:44 Buzzworthy Book Recommendation: The Widow's Guide to Dead Bastards

Watch on Youtube: https://www.youtube.com/watch?v=orbIYlWbkcw


📚 Resources Mentioned: 

• Kajabi: https://app.kajabi.com/r/XHNMfLXC
• Join the free monthly Compassionate Critique events: https://www.lanelit.com/cc
• The Widow’s Guide to Dead Bastards: https://bookshop.org/a/55773/9781668044858  

🚩Free Publishing Path Potential Discovery Call 🚩
at https://tinyurl.com/publishingpath

Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.

Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco 

Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

In this episode, we dive into the critical topic of marketing and publicity for authors, debunking common myths about what publishers do and outlining what responsibilities fall on you, the author. Whether you are self-publishing, hybrid publishing, or working with a traditional publisher, you'll learn why you are your book's best marketer. From understanding the roles of marketing and publicity to knowing when and how to hire a publicist, this episode provides actionable insights to help you manage your brand and maximize your book's reach. Stay tuned for tips on creating a comprehensive author package, leveraging media appearances, and planning your long-term marketing strategy. If you are gearing up for a book launch, this is a must-watch!

📚 Resources Mentioned: 

• Essential Author + Speaker Bio Package: https://www.lanelit.com/package

Time Stamps:

00:00 Introduction: The Author's Marketing Dilemma

02:21 Understanding Marketing vs. Publicity

03:19 Debunking Publisher Myths

06:44 The Role of a Publicist

09:52 Publicity Costs and Budgeting

11:58 Next Steps for Authors

13:22 Conclusion and Final Tips

📚 Resources Mentioned: 

• Essential Author + Speaker Bio Package: https://www.lanelit.com/package

🚩Free Publishing Path Potential Discovery Call 🚩
at https://tinyurl.com/publishingpath

Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.

Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco 

Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685