Book Publishing & Marketing Tips for Experts: Author's Edge

By Allison LaneBusiness Education Arts Books Self-Improvement Marketing

Book Publishing & Marketing Tips for Experts: Author's Edge episodes

January 22How to Choose a Book Topic When You Have Too Many Ideas
Too many book ideas and no clue which one to start with? This episode walks you through a simple, repeatable process to choose a topic that’s both meaningful to you and valuable to your readers.
In this quick coaching-style episode of The Author’s Edge, Publishing and Visibility Advisor Allison Lane shows you how to stop overthinking and start validating your ideas in the real world - without asking random people in a Facebook group to “vote” on your book.
In this episode, you’ll learn:
Why there is no single “right” book topic - and how chasing certainty keeps you stuck instead of shipping.
How to mine real reader questions (and Google’s “People Also Ask”) to find the problems your audience is already asking you to solve.
A simple 5-step “Questions My People Ask” exercise to validate your topic with a 5-minute voice note before you commit.

Connect with Allison
🌐 lanelit.com
💼 LinkedIn: Allison Lane
📺 Watch on YouTube for bonus video episodes
💌 If this episode helped you, share it with a friend and leave a 5-star review to help others find the show!
Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
9 min
January 20Building Authority Without Burnout: The Clarity Triad Framework with Dr. Christiane Schroeter
Stop trying to squeeze more hours out of the day... learn how to build authority without the burnout.

This episode explains how accomplished experts use the Clarity Triad framework to build a legacy without sacrificing their sanity. Allison Lane talks with CalPoly professor Dr. Christiane Schroeter who shares how using "petite practices" can transform a career into a global brand. You will learn when to use small, strategic steps instead of waiting for the "perfect" time to take a massive leap.
If you are ready to stop being the "best kept secret" and start building a visible platform that fits your real life, this episode provides the exact strategy to get moving today.
What you’ll learn:
Why tiny steps beat big leaps when you want lasting change
How to reduce decision fatigue when you already have a demanding career
How to find your next “visibility move” by looking 5 years back
Timestamps:
01:00 Why big leaps make experts freeze
06:00 The Clarity Triad framework
13:00 Choose how you respond instead of reacting
15:00 Choose what you release and build real boundaries
18:00 What to let go of (yes, including perfection)
22:00 Legacy, focus, and the real source of overwhelm
23:00 Building a portfolio life beyond one job title
28:00 How to find your first step fast
Resources:
Allison's free guide "7 Steps to Claim Your Authority": https://lanelit.com/authority
Dr. Christiane’s website + Discover Your Superpower Quiz: https://doctorchristiane.com/
The Petite Practice Journal (LinkedIn newsletter): https://www.linkedin.com/newsletters/the-petite-practice-journal-7389417258831421440/
Book: Petite Practice Collection by Dr. Christiane Schroeter
Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
37 min
January 15Do I Need a Ghostwriter? How to Know What Kind of Writing Help You Actually Need
Do you actually need a ghostwriter, or do you need a better system?
In this quickie solo episode of The Author’s Edge, Allison Lane tackles one of the most common questions she hears from smart, accomplished people who want to write a book: Do I need a ghostwriter? The honest answer is “maybe”, but most of the time, the real issue isn’t talent or discipline. It’s extraction.
Allison breaks down why the blinking cursor is the real obstacle, how clarity matters more than hiring help, and what to do before you invest in a ghostwriter, editor, or coach. She also shares a simple three-part writing system that helps you get what’s already in your head onto the page without forcing it.
You will get:
Why “I need a ghostwriter” is usually an extraction problem, not a talent problem
When hiring a ghostwriter makes sense, and when it doesn’t
How to use a simple system to turn voice notes into usable written content
Timestamps
00:00–01:00 — The real question behind “Do I need a ghostwriter?”
01:00–02:15 — Why this isn’t a talent problem, it’s an extraction problem
02:15–03:15 — Ghostwriter vs editor vs book coach vs collaborator
03:15–04:10 — The clarity test before hiring help
04:10–05:10 — Why obstacles aren’t a plan
05:10–06:10 — The 3-part system: capture, organize, refine
06:10–07:15 — How dictation works and why it fails
07:15–08:10 — When hiring a ghostwriter actually makes sense
08:10–09:00 — One five-minute step to get your ideas out into the world
If you want the full breakdown, including how to make dictation work without sounding stiff, listen to the episode.
If this episode helped you, send it to someone who keeps saying, “I’m not a writer, but I really want to be.”
Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
8 min
January 13The Power of Presence: Social Media Strategies for Becoming Unforgettable with AJ Kumar
Join host Allison Lane on "The Author's Edge" as she dives into the world of personal branding and social media with expert AJ Kumar. Discover why experts often struggle with visibility despite their expertise and learn strategies for turning your knowledge into a powerful personal brand. AJ shares insights from his book "Guru Inc," discussing how to craft engaging content and navigate the evolving landscape of social media to become an unforgettable authority in your field.
Learn how to reverse engineer your author marketing, translate your expertise into simple messages, and stop relying on credentials to do the heavy lifting.
Press play to build your visibility and start showing up like the go-to expert.
Resources mentioned:
AJ Kumar’s website: www.ajkumar.com
Guru, Inc: Win in the Creator Economy, Build an Iconic Brand, and Become the Go-To Authority in Your Niche: https://bookshop.org/a/55773/9781637748442
Get Descript for an easy way to start creating content: https://get.descript.com/mew7wqdktfsm
Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority
Connect with Allison on LinkedIn: https://www.linkedin.com/in/allisonlanelit/
Key Topics:
The Imposter Syndrome trap and how experts can overcome it.
Understanding and leveraging the "virus of limited thinking" to boost confidence.
Why being the best doesn’t mean you will be seen: the importance of visibility and promotion.
AJ Kumar’s tips on creating engaging, digestible content for social media platforms.
The role of storytelling in enhancing your personal brand.
Practical advice on using AI and tools like teleprompters to streamline content creation.
Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
35 min
January 08Stop Sounding Scattered, Build One Sentence That Makes People Trust You
If your expertise feels multifaceted and hard to explain, you’re not scattered.
You’re likely under-positioned.

In this quickie episode of The Author’s Edge, host Allison Lane shows you how to create a simple through line that makes your range feel intentional, credible, and easy to repeat. You’ll use her framework to build a single sentence that becomes your talk, your book, and your platform.
What you’ll learn:
Why multiple lanes are often your advantage
The real reason people check out when you explain your background
How to create a through line that connects your expertise into one promise
The Theme, Audience, Promise framework (and how to use it fast)
The one sentence structure that makes you instantly “placeable”
How to validate your positioning using real audience language
A simple exercise to pick the lane with the biggest stakes
Timestamps:
00:00 You’re not scattered
00:35 The real issue is positioning
01:25 Theme, audience, promise
02:21 Why listing lanes becomes word salad
03:20 Build your one sentence
03:40 Validate it where your audience gathers
04:14 The three-problem exercise and the “big stakes” test
04:36 Don’t hide the outlier
05:00 DM Allison your one sentence
Learn how to package your expertise into one clear positioning statement so you sound focused, not scattered. Get a simple framework and a one-sentence template.
Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
7 min
January 06 How to Get Booked to Speak Without Being Famous with Cam Beaudoin
In this episode of The Author’s Edge, Allison Lane sits down with Cam Beaudoin, founder of The Frequent Speaker, to talk about the one thing that gets people picked for stages faster than polish or fame. Clarity.
Cam books speakers and works with event planners every day, so he breaks down what actually matters when someone is choosing a speaker. He also shares a practical way to build credibility, even if you think you do not have enough clout yet.
Resources:
Essential Author Bio Package (free) https://www.lanelit.com/package
Cam Beaudoin on YouTube https://www.youtube.com/@thefrequentspeaker
The Frequent Speaker https://www.thefrequentspeaker.com/
🎧 Tune in now to land more speaking gigs with a clearer message and a simple pitch system.
Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
30 min
January 01 Domain Decisions: Start the Year by Claiming Your Online Identity
Welcome back to the Author's Edge with your host, Allison Lane. In this episode, we tackle the common paralysis many face at the start of the year by focusing on one critical, manageable action: securing your website domain. Learn the importance of grabbing your domain name early, even if you're not ready to launch your website yet. Allison shares valuable tips, including focusing on your name, considering alternative domain extensions, and avoiding the trap of buying unnecessary domains. Tune in to take this crucial first step and set yourself up for success!

00:39 The Importance of Securing Your Domain
01:35 Tips for Choosing the Right Domain
03:04 Avoiding Common Domain Mistakes
05:20 Final Thoughts and Encouragement
Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
7 min
December 23, 2025How to Turn Your Book Into Lasting Revenue Streams with Karlyn Ankrom
You launched the book. Now what?!
In this episode of the Author's Edge, host Allison Lane talks with content strategist Karlyn Ankrom about what actually makes a book keep working after launch. Not for vanity. For legacy. And for revenue.
If you’re an expert, professor, physician, leader, or author, you’re going to get the same predictable asks. Can I pick your brain? Can I ask you a quick question? Do you have a resource?
This conversation shows you how to prepare for that attention. And how to turn interest into income without giving nonstop free guidance.
You’ll learn how to treat your book and your message like an asset.
What you’ll learn:
How to keep your message alive after launch
How your bite-sized content builds trust and authority
Making your expertise easy to access and easy to buy
Avoid the free Caesar-salad consult trap
Create a sustainable content strategy that fits your life
Connect with Allison on LinkedIn: https://www.linkedin.com/in/allisonlanelit/
Get the guide: 7 Shifts to Build Real Authority
Connect with Karlyn:
- website: https://ohsnapsocial.com/
- on LinkedIn: https://www.linkedin.com/in/karlynankrom/

Timestamps:
00:00 Welcome to The Author's Edge
00:21 The Reality After Book Launch
01:40 Keeping Your Message Alive
03:09 Building Trust and Engagement
04:00 Monetizing Your Expertise
05:14 Leveraging Social Media
07:02 Practical Content Strategies
11:12 The Importance of Simplicity
16:39 Steps to Turn Your Message into Revenue
21:42 Final Thoughts and Contact Information

If you enjoyed this episode, take a moment to rate, review, and share The Author’s Edge. Your support helps us bring more expert advice to authors like you.
Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
26 min
December 18, 2025What to Post on Social When You're Afraid to Post Anything with Allison Lane
If posting on LinkedIn feels risky, this short episode is for you.
Allison Lane breaks down what to share when you don’t want to repost company news, sound self-congratulatory, or get an awkward call from your boss, comms team, or the provost.
In this episode, Allison explains a simple, safe shift: strong content doesn’t have to stay inside your industry.
Some of the most valuable posts come from applying outside ideas to your world in a thoughtful way.
Get Allison's free resource "7 Shifts to Build Real Authority: Without Living on Social Media"
You’ll learn 3 practical ways to post without setting off alarm bells:
Share an article, book, or talk from outside your industry and add your perspective
Comment on the original LinkedIn post to get seen by a wider audience
Re-share the source post with your own commentary to expand reach
If you want to show up as insightful and relevant without going rogue, hit play.
Timestamps:
00:00 Welcome to the Author's Edge
00:28 Breaking the Social Media Posting Dilemma
01:00 Think Outside Your Industry
02:37 Real-World Examples of Cross-Industry Insights
04:03 Practical Tips for Sharing on Social Media
06:04 Final Encouragement and Call to Action
Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
9 min
December 16, 2025How AI Helps Experts Amplify Their Message and Grow Their Reach with Dr. Angela Mulrooney
What if the thing holding you back from visibility isn't a lack of skill but a lack of clarity about your own brilliance? In this conversation with Allison Lane and Dr. Angela Mulrooney, they break down why highly accomplished experts freeze when they try to talk about their work, and how AI can serve as a clarity tool rather than a threat. They explore how to own your genius, how to choose what to be known for, and how to use AI to streamline your author marketing so you can write your book, build visibility, and expand your opportunities.
If you want practical steps to position yourself as a trusted expert without overthinking, listen to this episode.
In this episode, Allison and Angela discuss:
[00:03] How experts freeze when they try to market themselves
[00:10] Why owning your genius matters more than your resume
[00:15] Using AI to clarify your brilliance instead of diluting it
[00:18] The Playbook app and how it helps experts articulate their value
[00:23] Why consistency builds trust faster than perfection
Resources Mentioned:
The Playbook App: unleashinginfluence.com
Dr. Angela Mulrooney on LinkedIn: https://www.linkedin.com/in/angelamulrooney/
Seven Shifts to Build Real Authority: https://www.lanelit.com/authority
If you found today’s conversation useful, take a moment to rate and review The Author’s Edge. Your review helps more authors discover the tools and strategies they need to build real visibility and get published.
Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
25 min

About Book Publishing & Marketing Tips for Experts: Author's Edge

From the publisher's feed

The Author's Edge is the podcast for accomplished experts ready to turn what they know into greater visibility, influence, and opportunity.

Hosted by nonfiction book coach and publishing…

strategist Allison Lane, the show gives you practical guidance on writing, publishing, launching, and marketing a book that builds your authority.

Listen and learn:

• How to clarify your message and strengthen your professional brand
• How to build an author platform that reflects your expertise
• How to find the right agent, publisher, or publishing path
• How to create a website that makes your value clear
• How to market and launch your book without wasting time or money
• How to get booked for podcasts, media, and speaking opportunities
• How to turn your expertise into clients, partnerships, and income
• How to get attention and stand out without becoming an influencer
• How to create a meaningful second act or next chapter

This podcast for you if you've asked:

• How do I write and publish a book?
• How do I find a literary agent?
• How do I get a book deal?
• How do I write a book proposal?
• How do I build an author platform before publishing a book?
• How do I successfully launch my book?
• How do I build a personal brand around my expertise?
• How do I become a thought leader in my field?
• How do I get booked as a podcast guest or speaker?
• How do I get media coverage for my book?
• How do I turn my book into speaking, consulting, or coaching opportunities?
• How do I make more money from my expertise?
• How do I use my experience to build a second act or encore career?

If you’re asking any of these questions, you’re in the right place.

Each week, Allison shares clear, honest insight into what actually creates traction. You’ll also hear from literary agents, bestselling authors, speakers, media experts, and leading marketers, including Daniel Murray of The Marketing Millennials, Ashley Stahl, Sam Hiyate, Dr. Partha Nandi, Rich Brooks, Nancy Harhut, and Tracy Otsuka.

Listen to The Author’s Edge to make your expertise easier to find, understand, trust, and share.

Book a free Roadmap Call with Allison Lane: https://calendly.com/d/csqk-g65-ng3