Book Publishing & Marketing Tips for Experts: Author's Edge

By Allison LaneBusiness Education Arts Books Self-Improvement Marketing

Book Publishing & Marketing Tips for Experts: Author's Edge episodes

September 16, 2025How to Recover from Burnout and Reclaim Your Energy with Cait Donovan
Burnout isn’t a personal failure; it’s a signal.
Why does your energy crash just when you need it most? … during a book launch, while writing your manuscript, or building your platform. Author and burnout expert Cait Donovan joins Allison to share how we can recognize the hidden drivers of burnout and rebuild our energy without guilt.
They explore practical self-care strategies, the neuroscience behind exhaustion, and how to channel frustration into the bold next chapter of your career. Tune in and learn how to reclaim your energy so your publishing journey feels sustainable, not draining.
In this episode, Cait and Allison discuss:
[00:00] Intro & Setup: Why burnout isn’t a failure but a signal for change
[02:00] Burnout Triggers: Perfectionism, people-pleasing, and hyper-independence
[04:00] The Science: Why your brain misses burnout signals + how stress narrows vision
[14:00] Recovery Tools: Two starting points — foundational self-care and resentment journaling
[08:00] Career & Growth: Why high achievers get stuck and can’t see new possibilities
[16:00] Mindset Shifts: Using resentment as a superpower + rebuilding trust with your body
[20:00] Cait’s Story: From thriving in Prague to realizing it was time to pivot
[25:00] The Takeaway: Burnout isn’t your fault — recovery leads to a bolder, bigger life
Cait Donovan, keynote speaker and burnout strategist, helps leaders and teams deliver results without burning out through science-based, practical systems. Host of FRIED: The Burnout Podcast and author of The Bouncebackability Factor, she brings a clear, blame-free, outcome-focused approach to every stage and organization.
Resources Mentioned:
Cait Donovan’s website: CaitDonovan.com
Podcast: FRIED: The Burnout Podcast: https://podcasts.apple.com/us/podcast/fried-the-burnout-podcast/id1469939920
Book: The Bouncebackability Factor: End Burnout, Gain Resilience, and Change the World by Caitlin Donovan: https://bookshop.org/a/55773/9781735194905
Connect on LinkedIn: https://www.linkedin.com/in/caitdonovanspeaks/
Book Reco: The Lady Hardcastle Mysteries by T E Kinsey: https://www.tekinsey.uk/
If you enjoyed today’s tips, please take a moment to rate and review The Author’s Edge. Your support helps us reach more authors who are ready to build visibility and share their work with the world. Don’t forget to share this episode with a fellow writer who may need it.
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
28 min
September 09, 2025Social Media Success: Conversations Over Content with Brooke Sellas
Feeling overwhelmed by social media, content calendars, and algorithm games?
Allison Lane welcomes Brooke Sellas, award-winning business leader and author, to discuss why authentic conversation, not just endless posting, creates a deeper impact for authors, marketers, and thought leaders. Brooke shares tangible ways to lighten your social load, use AI as your creative sous-chef, and build a community that feels connected well before your next book launch.
In this episode, Allison and Brooke discuss:
04:00 – 10:00: Brooke on why chasing algorithms and content quotas leads to burnout, and why content isn’t the point, conversation is.
10:00 – 16:30: The magic of messy, vulnerable posts and imperfect shares: how real human moments fuel engagement.
16:30 – 24:00: Using AI as your creative partner (not your replacement): Custom GPTs, idea sparring, and keeping your voice intact.
24:00 – 30:00: How to spark debate, gather “voice of customer” data, and run low-stakes controversies that get people talking
30:00 – 36:00: Ditching “ghost and post” habits: Why real back-and-forth comments matter more than perfectly scheduled content.
36:00 – 44:00: Integrating book writing and marketing into real life - embracing slow seasons, using micro-moments, and lowering the pressure to be perfect.
Brooke Sellas, CEO of B Squared Media and author of Conversations That Connect, is an award-winning strategist redefining digital marketing by proving that when brands prioritize conversations, they win.
Resources Mentioned:
Brooke Sellas website: brookesellas.com
B Squared Media: https://bsquared.media
Brooke’s book: Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care: https://www.amazon.com/Conversations-That-Connect-Listening-Social-Led/dp/B0B457G51F
Book Recos:
Secret Tradecraft of Elite Advisors: Covert Techniques for a Remarkable Practice Paperback by David C. Baker (Author), https://www.amazon.com/Secret-Tradecraft-Elite-Advisors-Techniques/dp/1605440884
Connect with Brooke on LinkedIn: https://www.linkedin.com/in/brookebsellas/
Everyone can be a better connector, online and off - by being more vulnerable, more human, and more curious. Start the conversations that matter.
Watch on YouTube: https://www.youtube.com/watch?v=9FwYPl8HVhA
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
36 min
September 02, 2025Rewriting Motherhood: Real Stories on Memoir, Identity, and Connection with Nicole Graev Lipson
What happens when you stop performing the “perfect mother” role and start telling the truth?
Nicole Graev Lipson shares how writing about the raw, unpolished sides of motherhood not only shaped her memoir but also built a genuine connection with readers.
If you’ve ever wondered how to write your personal stories without oversharing, how to get published without a massive platform, or how to promote your book in a way that feels authentic, this conversation is for you.
Tune in to discover how honesty, community, and choosing the right strategies can spark visibility and book sales.
In this episode, Allison and Nicole discuss:
04:10 – How motherhood opened the floodgates for Nicole’s writing
12:35 – Writing about taboo topics without oversharing
22:50 – Why her memoir succeeded without a huge platform
33:40 – The marketing strategies she focused on (and skipped)
47:15 – Nicole’s go-to trick for starting when you don’t know what to write
Nicole Graev Lipson is the author of the USA Today bestseller Mothers and Other Fictional Characters: a memoir in essays.
Resources Mentioned:
Nicole’s Website: www.nicolegraevlipson.com
"Thinkers Who Mother" newsletter signup: https://nicolegraevlipson.com/contact
Nicole’s Instagram: https://www.instagram.com/nglipson
Nicole’s book: Mothers and Other Fictional Characters: A Memoir in Essays: https://bookshop.org/a/55773/9781797228563
Book Reco: The End Is the Beginning: A Personal History of My Mother by Jill Bialosky: https://bookshop.org/a/55773/9781451677928
If today’s episode inspired you, please take a moment to rate and review The Author’s Edge on your favorite podcast app. Your support helps us reach more authors and bring you honest strategies that actually work. And if you know a writer who needs encouragement, share this episode with them today.
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
47 min
August 26, 2025Amazon Ads: Choose Keywords + Categories Boost Book Sales with Jai Heer
What if you could sell more books on Amazon without spending a fortune or wasting hours learning ads?
Amazon ads strategist and founder and CEO of AMSPPC.com, Jai Heer, shares the exact steps nonfiction authors can take to boost discoverability, grow book sales, and make their book stand out in a crowded marketplace. You’ll learn how to choose the right keywords, set realistic sales expectations, and run ads that actually work, even if you’ve never touched the Amazon dashboard before.
Whether you’re traditionally published, with a hybrid, or self-published, this conversation will help you turn your book into a long-term visibility asset.
In this episode, Allison and Jai discuss:
02:15 — The #1 mistake authors make with Amazon ads
10:30 — Why your book title needs the right keyword in the first half
24:40 — How to set a realistic Amazon ads budget that works
38:50 — Turning your book into a long-term visibility asset
50:20 — Jai’s one tip for every author using Amazon ads
Jai Heer is the founder and CEO of AMSPPC.com, an Amazon Certified KDP AMS consultant, and author of KDP Amazon Ads for Non-Fiction Authors: Basic and Advanced KDP AMS Strategies for Non-Fiction Authors to Sell More Books, Reduce Spend, and Align Your Goal with Your Advertising
Resources Mentioned:
Connect with Jai Heer: https://amsppc.com/
Connect Jai on LinkedIn: https://www.linkedin.com/in/jai-singh-profile/
Book reco: The Undiscovered Self: The Dilemma of the Individual in Modern Society by C. G. Jung: https://bookshop.org/a/55773/9780316476942
If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps us grow and reach more authors ready to share their message. And don’t forget to share this episode with a fellow author who wants to sell more books.
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
51 min
August 19, 2025How to Turn Your Advocacy Into a Book that Demands Attention with Meg Stone
What if your advocacy work could become the book that shifts the conversation?
Allison talks with Meg Stone about transforming advocacy into authorship that drives real change. Meg shares how she turned decades of violence prevention work into a book that calls out false safety advice and redefines empowerment.
If you’ve ever wondered how to turn your mission into a message that moves readers and gets publishers to pay attention, this is your roadmap.
In this episode, Allison and Meg discuss:
04:20 — Why Meg’s first book pitch failed - and why that mattered
12:30 — The surprising power of advocacy-based self-defense
21:00 — How her agent helped her find the right book to write
29:50 — The myth of “playing it safe” and how it limits women
44:10 — Meg’s daily visibility habit that actually works
Meg Stone is Executive Director of IMPACT Boston and the debut author of The Cost of Fear: Why Most Safety Advice Is Sexist and How We Can Stop Gender-Based Violence.
Resources Mentioned:
Meg Stone org: megstone.org
Impact Boston: impactboston.org
Meg’s LinkedIn: https://www.linkedin.com/in/meg-stone-5a24a970/
Meg’s Book: https://bookshop.org/a/55773/9780807016220
Publisher: Beacon Press: https://www.beacon.org/
Book Reco: The Fall of Roe: The Rise of a New America: https://bookshop.org/a/55773/9781250881397
Connect with the host: [email protected]
Book a Call: https://calendly.com/allisonlanelit/chat-allison
If this episode helped you reframe what your book could be, rate and review The Author’s Edge. Your support helps this podcast reach more authors ready to speak up, write boldly, and make a lasting impact.
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
43 min
August 12, 2025How to Become the Go-To Voice in Your Niche Using Podcasting with Victoria Meyer
Think you need a huge audience or perfect setup to make podcasting work for your book? Think again.
Allison Lane is joined by Victoria Meyer, host of The Chemical Show and founder of Progressio Global, who reveals how niche podcasting can boost your visibility, expand your platform, and open unexpected doors, including paid speaking, brand collaborations, and major press.
Whether you’re podcast-curious or already hitting record, we unpack how to turn your voice into your most powerful asset.
What You’ll Learn:
How to use podcasting (as a host or guest) to grow your author platform
Why perfectionism is blocking your visibility and how to start anyway
The simple strategy behind podcast content that works for years
Resources Mentioned:
Victoria’s Media Kit + Podcast Resources: https://thechemicalshow.com/sponsor
Victoria’s Website: www.progressioglobal.com
Connect with Victoria on LinkedIn: https://www.linkedin.com/in/victoria-king-meyer/
Book Reco:
Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Dr. Benjamin Hardy: https://bookshop.org/a/55773/9781401960582
JD Robb’s In Death Series: https://bookshop.org/beta-search?keywords=JD+Robb%E2%80%99s+
Timestamps
04:27 — How a niche podcast became a visibility machine
12:16 — The real reason most authors don’t start a podcast
18:33 — Why guesting is the fastest way to get visible
26:42 — A one-minute podcast clip that still drives leads
38:05 — The simple step Victoria recommends if you want to launch a podcast
If you enjoyed today’s episode, take a moment to rate and review The Author’s Edge. Your feedback helps this show reach more emerging authors and experts who are ready to be seen, heard, and remembered.
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
31 min
August 05, 2025How to Use LinkedIn to Build Your Brand Without Playing the Algorithm Game with Kate Paine
Does LinkedIn feel like a corporate maze or worse, a place where everyone’s shouting but no one’s listening?
Allison Lane is joined by visibility and personal branding expert Kate Paine to unpack how authors can turn their LinkedIn presence into a powerful personal brand without chasing the algorithm, faking expertise, or posting bland corporate content.
Kate shares what works from optimizing your profile to making short-form video your visibility secret weapon. If you want to attract readers, media, and publishers without becoming a social media robot, this episode is your roadmap.
What You’ll Learn:
How to craft a keyword-rich LinkedIn headline that helps you show up in search
What to post (and what to stop posting) to grow your visibility as an author
Why short-form video is the secret weapon for author branding on LinkedIn
Resources Mentioned:
Kate Paine’s Website: https://standingoutonline.com/
Connect with Kate Paine on LinkedIn: https://www.linkedin.com/in/katepaine/
Book Reco: Wild Dark Shore: A Novel by Charlotte McConaghy: https://bookshop.org/a/55773/9781250827951
Timestamps:
01:45 – Why most authors are invisible on LinkedIn
08:12 – The exact formula for writing a standout headline
14:39 – The 3 content pillars every author should use
26:20 – Why short-form video is booming on LinkedIn
33:47 – What NOT to do in LinkedIn groups
42:50 – The personal story tip that builds connection fast
If you enjoyed today’s episode, please take a minute to rate and review Author’s Edge. It helps more brilliant authors like you find the show and gives us the fuel to keep delivering strategic episodes like this one. And don’t forget to share this episode with a fellow author whose LinkedIn profile needs a glow-up.
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
52 min
July 29, 2025Crafting a TEDx Talk That Showcases Your Big Idea with Anna Goldsmith
What if one short talk could launch your book, amplify your message, and land you media coverage? In this episode, we’ll explain exactly how to get selected for TEDx, how to pitch your idea, and how to use a TEDx talk to grow your visibility and book sales.
Allison Lane sits down with Anna Goldsmith, executive producer of TEDxPortsmouth, one of the largest and most successful TEDx events in the country, to reverse-engineer the path to the red circle.
If you're an author asking: “How do I get a TEDx talk?”, “Can a TEDx talk help me get a book deal?” or “What do TEDx organizers look for?”... this episode gives you clear, actionable answers.
What You’ll Learn
The difference between TED and TEDx (and why authors should care)
What makes a TEDx idea stand out from the application pile
The role of TEDx in growing your visibility, discoverability, and platform
Resources Mentioned
Connect with Anna Goldsmith: The Hired Pens - www.thehiredpens.com
TEDx Portsmouth Info: TEDxPortsmouth - https://www.tedxportsmouth.com/
Watch Scarlet Keys’ TEDx Talk: Why We Love Our Favorite Songs https://www.ted.com/talks/scarlet_keys_why_do_you_love_your_favorite_songs
Jessica Fein’s TEDx Walden Pond Talk: Grief Literacy https://www.youtube.com/watch?v=ClaQkyLnAaw
Newsletter: "Tips from the TED Stage" - https://www.linkedin.com/in/annagoldsmith/recent-activity/newsletter/
Book Recos:
The Widow's Guide to Dead Bastards: a Memoir by Jessica Waite: https://bookshop.org/a/55773/9781668044858
Breath Taking: A Memoir of Family, Dreams, and Broken Genes by Jessica Fein: https://bookshop.org/a/55773/9781681151106
Even Cowgirls Get the Blues - A Novel by Tom Robbins: https://bookshop.org/a/55773/9780553349498
The Cancer Parent's Handbook: What Your Oncologist Doesn't Have Time To Tell You by Laura DeKraker Lang-Ree: https://www.amazon.com/Cancer-Parents-Handbook-Oncologist-Doesnt-ebook/dp/B0DHV6K8DX
Timestamps Highlights
[04:12] What TEDx organizers are really looking for
[10:37] Why TED Talks are ideal for authors (even if your topic feels “done”)
[17:55] The difference between a keynote, a Moth talk, and a TED talk
[25:42] How a TEDx talk led to a Wall Street Journal book feature
[38:00] How to stand out in the application pile
Rate and review The Author’s Edge on your favorite podcast platform. Your review helps us reach more authors like you. And if you know a friend who wants to speak on a TEDx stage—send them this episode. They'll thank you for it.
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
40 min
July 22, 2025Burnout-Proof Your Visibility: Energy, Focus, and Longevity with Dr. Partha Nandi
Are your book goals being crushed by burnout or brain fog? What if the missing piece isn’t time management—but biology? In this episode, Dr. Partha Nandi, bestselling author, physician, and host of the syndicated show Ask Dr. Nandi, reveals how energy, focus, and health directly fuel long-term author success. Your energy, not your platform, might be the real reason your book isn’t done.
Whether you're writing, pitching, launching, or speaking—this episode breaks down the five science-backed lifestyle shifts that protect your energy and build real visibility. These aren’t hacks. They’re habits for sustainable success.
🎧 If you’re ready to protect your focus and burnout-proof your platform, hit play now.
What You’ll Learn:
The 5 lifestyle pillars behind every productive, visible author
How energy biology—not willpower—fuels creativity and consistent output
Why your book goals need purpose (not just more hustle)
Resources Mentioned:
Dr. Nandi's website: https://www.askdrnandi.com
Dr. Nandi's book: Ask Dr. Nandi: 5 Steps to Becoming Your Own #HealthHero for Longevity, Well-Being, and a Joyful Life: https://bookshop.org/a/55773/9781501156823
Dr. Nandi’s book: Heal Your Gut, Save Your Brain - The Five Pillars of Enhancing Your Gut and Optimizing Your Cognitive Health: https://bookshop.org/a/55773/9798887701790
Connect Dr. Nandi on LinkedIn: https://www.linkedin.com/in/askdrnandi/
Follow Dr. Nandi on YouTube: https://www.youtube.com/user/AskDrNandiChannel
Book Reco: Indistractable - How to Control Your Attention and Choose Your Life: https://bookshop.org/a/55773/9781948836531
Timestamps Highlights:
08:44 – Why biology, not time, is your energy edge
19:15 – The 5 wellness pillars for sustainable visibility
36:20 – How purpose increases focus and longevity
48:50 – Health habits that power media presence
53:12 – What every author can do today to gain clarity and momentum
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
37 min
July 15, 2025How to Turn Life Experience Into a Book Deal (at Any Age) with Lori Hellis
Is it ever too late to write your book and get published? Lori Hellis proves it’s not.
Allison Lane and Lori Hellis explore how she transitioned from a career in law to becoming a recognized voice in the true crime genre with a successful book launch, a thriving YouTube channel, and a dedicated readership. You’ll hear how she reverse-engineered her author marketing strategy, secured a publishing deal fast, and built visibility without waiting for permission.
If you’re wondering how to launch a book, grow your audience, or get published after 60, this episode is your blueprint.
What You’ll Learn:
How Lori used her legal background to create a compelling true crime brand
The fastest path to getting a nonfiction book published without hundreds of queries
Why community (and not just content) can drive your visibility
Resources Mentioned:
Lori Hellis website: https://www.lorihellis.com/
Lori Hellis’ book: Children of Darkness and Light Lori Vallow and Chad Daybell: A Story of Murderous Faith: https://bookshop.org/a/55773/9781639367108
Connect with Lori on YouTube - Chasing Justice: https://www.youtube.com/@ChasingjusticewithLori
Book Reco: An Unfinished Love Story: A Personal History of the 1960s: https://bookshop.org/a/55773/9781982108663
Book Launch Bootcamp: https://www.lanelit.com/
Timestamps:
04:12 – How Lori’s divorce book unexpectedly launched her publishing career
15:47 – The legal case that turned into a bestseller
28:03 – Why your niche expertise is your biggest author asset
37:15 – How Lori built a true crime platform in just 3 months
44:59 – The #1 mistake aspiring true crime authors make
56:02 – What authors really need to know before their book launch
If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps us grow and reach more authors ready to take the next step.
Watch on YouTube: https://www.youtube.com/watch?v=Gs07oP_QedM
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
39 min

About Book Publishing & Marketing Tips for Experts: Author's Edge

From the publisher's feed

The Author's Edge is the podcast for accomplished experts ready to turn what they know into greater visibility, influence, and opportunity.

Hosted by nonfiction book coach and publishing…

strategist Allison Lane, the show gives you practical guidance on writing, publishing, launching, and marketing a book that builds your authority.

Listen and learn:

• How to clarify your message and strengthen your professional brand
• How to build an author platform that reflects your expertise
• How to find the right agent, publisher, or publishing path
• How to create a website that makes your value clear
• How to market and launch your book without wasting time or money
• How to get booked for podcasts, media, and speaking opportunities
• How to turn your expertise into clients, partnerships, and income
• How to get attention and stand out without becoming an influencer
• How to create a meaningful second act or next chapter

This podcast for you if you've asked:

• How do I write and publish a book?
• How do I find a literary agent?
• How do I get a book deal?
• How do I write a book proposal?
• How do I build an author platform before publishing a book?
• How do I successfully launch my book?
• How do I build a personal brand around my expertise?
• How do I become a thought leader in my field?
• How do I get booked as a podcast guest or speaker?
• How do I get media coverage for my book?
• How do I turn my book into speaking, consulting, or coaching opportunities?
• How do I make more money from my expertise?
• How do I use my experience to build a second act or encore career?

If you’re asking any of these questions, you’re in the right place.

Each week, Allison shares clear, honest insight into what actually creates traction. You’ll also hear from literary agents, bestselling authors, speakers, media experts, and leading marketers, including Daniel Murray of The Marketing Millennials, Ashley Stahl, Sam Hiyate, Dr. Partha Nandi, Rich Brooks, Nancy Harhut, and Tracy Otsuka.

Listen to The Author’s Edge to make your expertise easier to find, understand, trust, and share.

Book a free Roadmap Call with Allison Lane: https://calendly.com/d/csqk-g65-ng3