Book Publishing & Marketing Tips for Experts: Author's Edge

By Allison LaneBusiness Education Arts Books Self-Improvement Marketing

Book Publishing & Marketing Tips for Experts: Author's Edge episodes

July 08, 2025How to Write Emails that Turn Subscribers into Book Buyers with Abby Combs
Are you still relying on social media to promote your book? You’re missing the moment. Algorithms don’t build relationships… email does.
Allison sits down with email marketing expert Abby Combs to unpack exactly how authors can create authentic connections, build visibility, and launch successful books using email. From simple campaign tips to turning subscribers into buyers, this episode is your roadmap to author email marketing without overwhelm.
What You’ll Learn:
Why email builds stronger author-reader relationships than social media ever can
How to structure your author emails to avoid the wall of words
What to send subscribers before your book launches, and how often
Resources Mentioned:
Abby Combs’ The E-Studios Marketing website: https://theestudios.com/
Connect with Abby Combs on Instagram: https://www.instagram.com/abbycombsceo/
Email Marketing platforms:
Flodesk: https://flodesk.com/
Klaviyo: https://www.klaviyo.com/
Design tool - CANVA: https://partner.canva.com/c/3658167/647168/10068
Book Reco: Ever Mine by Laura Pavlov: https://a.co/d/i0YZZnZ
Timestamps:
04:12 – The dating analogy that reframes your email list
12:58 – Why newsletters aren’t what your audience wants
25:05 – The chips-and-salsa email strategy you’ll actually use
38:00 – Canva and email formatting that doesn’t suck
51:15 – The first step every author should take before writing a single email
If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps us grow and reach more authors who need this kind of strategic marketing insight. Share the episode with a friend who’s ready to take their author platform seriously.
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
46 min
July 03, 2025How to Create 6 Months of Content with Valerie Morris
What if your book isn’t the brand… you are?
Allison Lane sat down with Valerie Morris, marketing strategist and author visibility expert, to break down how to earn trust, build credibility, and get noticed by readers and publishers.
From cutting through noisy online advice to choosing visibility tactics that actually fit your life, Valerie shares proven strategies that will help you show up, get seen, and stay sane. If you’ve ever felt overwhelmed trying to market your book, this episode is your shortcut.
Press play and take notes.
What You’ll Learn:
The visibility mistake most people make—and how to fix it.
Why branding matters more than your book title.
A simple strategy to create 6 months of promo content
Resources Mentioned:
Valerie Morris' website: https://www.tinterocreative.com/
Connect with Valerie on LinkedIn: https://www.linkedin.com/in/valerielmorris/
Book Reco: The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About by Mel Robbins: https://bookshop.org/a/55773/9781401971366
Timestamps:
03:22 – Why visibility feels like a full-time job
12:15 – What most people get wrong about book promotion
22:50 – How to turn 12 chapters into 24 weeks of content
31:08 – The one list everyone should start building today
39:40 – What real branding looks like in the age of AI
If you got value from this conversation, take a moment to rate and review The Author’s Edge. Your support helps more people discover smart, actionable strategies. And share this episode with a friend, it might be the nudge they need.
Watch on YouTube: https://www.youtube.com/watch?v=Bo6qjdJPNco
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
35 min
June 17, 2025How to Know You’re Ready to Speak Even If You Don’t Feel Like an Expert with Aleya Harris
Think you need more credentials or a polished pitch before you start speaking? Think again.
Allison Lane sits down with speaker mentor and bestselling author Aleya Harris to uncover the real reason accomplished authors still feel like they’re not ready to be on stage. Spoiler: it has nothing to do with qualifications and everything to do with permission.
This is your call to stop waiting, start showing up, and realize that your story is more than enough. If you’ve ever said, “I’ll speak when I’m more experienced,” this one’s for you.
Press play and find out what’s actually keeping you from the mic, and how to move past it.
WHAT YOU’LL LEARN:
How to reframe self-doubt and claim your voice.
Why waiting to “feel ready” is sabotaging your author platform.
The surprising truth about what audiences actually care about.
RESOURCES MENTIONED:
Spark the Stage by Aleya Harris – Get it on Amazon: https://www.amazon.com/Spark-Stage-Professional-Authentic-Storytelling/dp/B0DH335YQJ
Aleya’s Speaker Programs - Spark The Stage: https://www.aleyaharris.com/spark-vip
Book Reco:
Anatomy of the Spirit - The Seven Stages of Power and Healing by Caroline Myss: https://bookshop.org/a/55773/9780609800140
Made to Stick - Why Some Ideas Survive and Others Die by Dan Heath: https://bookshop.org/a/55773/9781400064281
Building a Storybrand 2.0 - Clarify Your Message So Customers Will Listen by Donald Miller: https://bookshop.org/a/55773/9781400248872
Love Money, Money Loves You - A Conversation With The Energy Of Money by Sarah McCrum: https://bookshop.org/a/55773/9780994576255
Ask and It Is Given - Learning to Manifest Your Desires: https://bookshop.org/a/55773/9781401904593
TIMESTAMPS:
12:04 – What “not feeling ready” is really about
24:41 – Why credentials don’t create connection
45:22 – The myth of needing permission to speak
58:19 – Aleya’s story of unexpected alignment
1:04:33 – A success-list exercise to clarify your story
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
47 min
June 10, 2025From Zero to a Million Followers on LinkedIn: Daniel Murray’s Content Strategy
What if your most valuable book marketing asset isn’t your manuscript but your audience?
Allison Lane sits with Daniel Murray, creator of ‘The Marketing Millennials,’ shares how he built a LinkedIn following of over 1 million by focusing on connection over perfection. We dive into the author marketing strategies that actually work, especially when you’re short on time and budget.
If you want to find your readers and keep them coming back, this is a must-listen.
What You’ll Learn:
How to grow a reader-focused audience on LinkedIn, no team or budget required.
The unscalable marketing moves that lead to scalable author success.
Why consistent, imperfect content builds trust (and bookshelves) faster.
Resources Mentioned:
Daniel Murray’s website: https://themarketingmillennials.com/
Podcast: The Marketing Millennials: https://themarketingmillennials.com/podcast/
Connect Daniel on LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/
Book Reco:
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland https://bookshop.org/a/55773/9780062388421
The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost your Sales by Dan S. Kennedy: https://bookshop.org/a/55773/9781440511417
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut: https://bookshop.org/a/55773/9781398606487
Timestamps:
03:50 – Why most experts miss the mark on LinkedIn.
10:25 – The real secret to content that connects.
19:40 – How to reuse your best-performing ideas.
32:10 – Sustainable marketing even when time is tight.
44:00 – Daniel’s one action for authors to take today.
Watch on YouTube: https://www.youtube.com/watch?v=7PKkdZMdpS0
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
32 min
June 03, 2025How to Land a TEDx Talk by Owning Your Story with Ashley Stahl
What if the only thing standing between you and massive author visibility was the belief that you're not ready yet?
Allison Lane is joined by Ashley Stahl, TED and TEDx speaker coach, bestselling author, and founder of Wise Whisper Agency to dismantle the myths about readiness, career pivots, and what it takes to get your message seen. If you’ve ever felt stuck wondering when to launch your book, start your podcast, or finally pitch that stage, you’ll find your fire here.
Tune in to reverse engineer your author marketing and step into the visibility you've been craving.
What You’ll Learn:
Why clarity and storytelling, not hustle, build real author visibility.
The biggest mindset shift to make when launching your book or speaking career.
How to find and package your message for TEDx, keynotes, and beyond.
Resources Mentioned:
Ashley Stahl’s Agency: https://wisewhisperagency.com/
Ashley Stahl’s Book: You Turn: Get Unstuck, Discover Your Direction, and Design Your Dream Career: https://bookshop.org/a/55773/9781950665693
Ashley’s Podcast, You Turn Podcast: https://wisewhisperagency.com/podcast-page/
Book Reco: The Seven Spiritual Laws of Success: A Pocketbook Guide to Fulfilling Your Dreams by Deepak Chopra: https://bookshop.org/a/55773/9781878424716
Timestamps:
[3:15] The truth about not needing permission to shift careers.
[15:42] How to identify your most original idea for a TEDx talk.
[24:18] The secret to turning one idea into a movement.
[37:05] Why speaking for free can jumpstart your author visibility.
[45:50] What happens when you believe it’s possible, real client results.
If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps us grow and reach more authors ready to share their message.
Watch on YouTube: https://www.youtube.com/watch?v=WJ_uuvofsLc
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
34 min
May 27, 2025How to Grow Your Email List Before Publishing Your Book with Tracy Beavers
Is your email list ready to help you launch your book… or are you waiting until you're "ready?"
A visibility and list-building coach, Tracy Beavers joins Allison Lane to break down what most authors get wrong about email marketing. Spoiler: the best time to start is yesterday. You’ll hear why relying on social media is risky, how to build trust with readers before your book is out, and how to make list-building feel less like a chore and more like a creative extension of your work.
If you're an author looking to grow your platform and make real connections, this episode is your roadmap. Hit play and get ready to grow.
What You’ll Learn:
How to create email content your audience actually wants before your book is out.
A practical 12-week content strategy that won’t burn you out.
Why Facebook is still powerful for author visibility and how to use it right.
Resources Mentioned:
Tracy Beaver’s website: https://www.tracybeavers.com/
Tracy’s Podcast: https://www.tracybeavers.com/podcast
Connect with Tracy Beavers on Facebook: https://www.facebook.com/tracy.l.beavers
Connect on LinkedIn: https://www.linkedin.com/in/tracy-beavers-b650449/
Join Tracy’s Facebook Group: https://www.facebook.com/share/g/1YrBVftXBq/
Download Allison’s Author Bio Package: https://www.lanelit.com/package
Book Recommendation:
You Are a Badass(r) How to Stop Doubting Your Greatness and Start Living an Awesome Life by Jen Sincero: https://bookshop.org/a/55773/9780762447695
You Are a Badass at Making Money Master the Mindset of Wealth by Jen Sincero: https://bookshop.org/a/55773/9780735223134
Timestamps:
[00:07:00] The #1 reason authors need to start their email list now.
[00:13:00] Why your Facebook profile is a hidden marketing powerhouse.
[00:22:00] How “behind-the-scenes” content builds connection and loyalty.
[00:36:00] The simple Facebook tweaks that can grow your email list fast.
Watch on YouTube: https://www.youtube.com/watch?v=ilCBCePA_3E
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
44 min
May 20, 2025How to Craft a Query Letter Agents Can’t Ignore with Sam Hiyate
What makes a literary agent say “yes” to your book pitch in under 30 seconds?
Allison Lane sits with Sam Hiyate, founder of The Rights Factory, to demystify how to write a compelling query letter, position your book in today’s market, and avoid the most common author mistakes.
If you've been wondering how to land an agent or make your book proposal unskippable, this is your masterclass in reverse engineering your author marketing. Hit play now because the publishing game is changing, and this episode helps you change with it.
What You’ll Learn:
How to tailor your query letter to grab an agent’s attention fast.
The role of market positioning, comparables, and agent fit in getting published.
What makes agents say no and how to avoid that response.
Resources Mentioned:
The Rights Factory: https://www.therightsfactory.com/
Connect with Sam on LinkedIn: https://www.linkedin.com/in/samhiyate/
Research Tool: Publishers Marketplace https://www.publishersmarketplace.com/
Book Recommendation:
How to Survive a Bear Attack - A Memoir by Claire Cameron: https://bookshop.org/a/55773/9781039056350
Detective Aunty - A Novel by Uzma Jalaluddin: https://bookshop.org/a/55773/9780063434875
Timestamps:
[02:00] What agents scan for in a pitch beyond the writing.
[06:00] The real purpose of comparables in your proposal.
[17:00] How to know if an agent relationship is the right fit.
[26:00] Why your agent is not your marketing director.
[44:00] The truth about manuscript quality before pitching.
If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps us grow and reach more authors ready to launch their books and share their message.
Watch here: https://www.youtube.com/watch?v=mXNdz1Dh0ms
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
53 min
May 06, 2025Your Life Is the Platform: Write the Book That Builds Your Legacy with Dr. Mimi Zieman
Your real life is your best marketing plan if you know how to use it.
Allison Lane and award-winning author and physician Dr. Mimi Zieman break down what it really looks like to build your author platform from lived experience … not guesswork.
From treating frozen limbs on Everest to launching her memoir at 60+, Dr. Zieman shares how to stop waiting, start marketing smart, and reframe success on your terms. If you’ve been putting off your book - or second-guessing whether your story is big enough, this conversation is your sign to stop minimizing your journey and start building your legacy.
3 Key Takeaways From This Episode:
Your Story Is Already Powerful - Why your lived experience is your unfair advantage and how to own it.
Marketing Doesn’t Have to Be a Mystery - Reverse engineer your reader’s journey and reach the right audience without burning out.
Visibility Starts with You - The mindset shifts that help women claim space as authors (without waiting for permission).
Resources Mentioned:
Dr. Mimi’s Website: mimiziemanmd.com
Dr. Mimi Zieman’s book Tap Dancing on Everest: A Young Doctor's Unlikely Adventure https://bookshop.org/a/55773/9781493078431
Book Reco: Life Worth Living - A Guide to What Matters Most https://bookshop.org/a/55773/9780593489307
Timestamps:
[00:04:00] Why you’re more ready than you think.
[00:10:00] Body wisdom and gut instinct in authorship.
[00:21:00] Turning risk into writing resilience.
[00:30:00] Connecting to your real voice as a writer.
[00:37:00] Taking up space, unapologetically.
Share this episode with someone who’s waiting to be ready. Then remind them: they already are.
And don’t forget to subscribe + leave a review - it helps more people turn their wisdom into legacy-building books.
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
41 min
April 29, 2025How to Avoid the Publishing Mistake That Kills Book Sales with Terry Whalin
What if your book doesn’t fly off the shelves just because it’s published?
Allison Lane dives into the truth about book marketing myths with editor and author Terry Whalin. From breaking down publisher expectations to showing you how to reverse-engineer your author strategy, this episode gives you the clarity and tools to stop spinning and start selling.
Whether you’ve just launched your first book or have a shelf full of titles, don’t miss this straight talk on building visibility and making your book work for you.
Listen now and find out how to take charge of your book’s success.
What You’ll Learn:
The biggest myth authors believe about publishers (and what to do instead).
How to create book marketing momentum using the Rule of 5.
What works in 2025 for getting reviews, visibility, and real book sales
Resources Mentioned:
Terry Whalin’s blog spot: https://terrywhalin.blogspot.com/ | Subscribe: https://t.co/W6uU64u6aA
Terry Whalin’s Book: 10 Publishing Myths by Terry Whalin: Insights Every Author Needs to Succeed - https://bookshop.org/a/55773/9781642794526
Publishing Offer - Get the book + $200 in bonuses: https://www.marketing4books.com/us-ord
Connect with Terry on LinkedIn over 19,400 connections: https://www.linkedin.com/in/terrywhalin/ | on X 175K followers: https://x.com/terrywhalin
Join Bestseller Launch School: https://www.lanelit.com/bestseller
Book recommendation: Kenny’s Bright Red Scooter: https://bookshop.org/a/55773/9781636981352
Timestamps:
[02:00] – The #1 myth authors believe about publishers
[08:30] – How a children’s book author sold 10,000 copies through the military
[17:00] – Terry’s marketing wake-up call and the power of blogging
[24:00] – Why your book needs reviews—and how to get them
[30:00] – The 11th publishing myth and a free resource you need
Watch here. https://www.youtube.com/watch?v=6MKfJB_W0WQ
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
43 min
April 22, 2025How to Build Visibility and Grow Your Platform with Rich Brooks
What if your book launch isn’t over, it’s just getting started?
Allison Lane sits down with digital marketing expert Rich Brooks to unravel the myths around visibility, author platforms, and the outdated tactics holding authors back. Whether you’re writing your book, launching it, or trying to breathe life back into it post-pub, this conversation breaks down the essential steps to get discovered in today’s noisy digital world.
You’ll learn how to reverse-engineer your author marketing strategy and find your readers using tools you already have.
Hit play if you’re ready to ditch the overwhelm and market smarter, not harder.
What You’ll Learn:
The key digital marketing fundamentals authors can’t skip (and why Wix isn’t one of them).
How to grow your visibility without relying on social media followers.
A smarter way to use email and video to connect with future readers.
Resources Mentioned:
Rich Brooks’ website: https://www.takeflyte.com
Rich Brooks' podcast: The Agents of Change Digital Marketing Podcast: https://www.theagentsofchange.com/podcasts
Rich on LinkedIn: https://www.linkedin.com/in/therichbrooks/
Book recommendation:
CABIN: Off the Grid Adventures with a Clueless Craftsman by Patrick Hutchison: https://bookshop.org/a/55773/9781250285706
The Gatekeeper: A Thriller by James Byrne: https://bookshop.org/a/55773/9781250890030
Timestamps:
[04:50] The website mistakes most authors make and how to fix them
[12:40] Why your friends and family aren’t your ideal audience
[16:00] Email marketing truths authors need to hear
[24:10] Real talk on what’s working (and what’s dead) in digital marketing
[36:30] How to shift your message beyond your current bubble
Watch on YouTube: https://www.youtube.com/watch?v=eeJGjBYcPAM
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
44 min

About Book Publishing & Marketing Tips for Experts: Author's Edge

From the publisher's feed

The Author's Edge is the podcast for accomplished experts ready to turn what they know into greater visibility, influence, and opportunity.

Hosted by nonfiction book coach and publishing…

strategist Allison Lane, the show gives you practical guidance on writing, publishing, launching, and marketing a book that builds your authority.

Listen and learn:

• How to clarify your message and strengthen your professional brand
• How to build an author platform that reflects your expertise
• How to find the right agent, publisher, or publishing path
• How to create a website that makes your value clear
• How to market and launch your book without wasting time or money
• How to get booked for podcasts, media, and speaking opportunities
• How to turn your expertise into clients, partnerships, and income
• How to get attention and stand out without becoming an influencer
• How to create a meaningful second act or next chapter

This podcast for you if you've asked:

• How do I write and publish a book?
• How do I find a literary agent?
• How do I get a book deal?
• How do I write a book proposal?
• How do I build an author platform before publishing a book?
• How do I successfully launch my book?
• How do I build a personal brand around my expertise?
• How do I become a thought leader in my field?
• How do I get booked as a podcast guest or speaker?
• How do I get media coverage for my book?
• How do I turn my book into speaking, consulting, or coaching opportunities?
• How do I make more money from my expertise?
• How do I use my experience to build a second act or encore career?

If you’re asking any of these questions, you’re in the right place.

Each week, Allison shares clear, honest insight into what actually creates traction. You’ll also hear from literary agents, bestselling authors, speakers, media experts, and leading marketers, including Daniel Murray of The Marketing Millennials, Ashley Stahl, Sam Hiyate, Dr. Partha Nandi, Rich Brooks, Nancy Harhut, and Tracy Otsuka.

Listen to The Author’s Edge to make your expertise easier to find, understand, trust, and share.

Book a free Roadmap Call with Allison Lane: https://calendly.com/d/csqk-g65-ng3