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Is your LinkedIn profile helping you get published or quietly holding you back?
Allison Lane sits with LinkedIn expert Brenda Meller to break down the three profile tweaks that instantly boost your visibility and authority online. Whether you're writing your first book, planning a launch, or looking to grow your platform, this episode will show you how to position yourself as a credible expert and attract the right opportunities.
Discover how to make LinkedIn work for you without spending hours on it. Listen now to learn how simple changes can elevate your author marketing and help you get noticed.
What You’ll Learn:
Resources Mentioned:
Timestamps:
Brenda Meller is a LinkedIn strategist, speaker, and Chief Engagement Officer at Meller Marketing. A former corporate marketer, she helps solopreneurs and professionals grow their presence and enjoy a bigger slice of the LinkedIn pie. She’s the author of Social Media Pie and host of the Enthusiastically Self-Employed podcast.
Catch the full episode to learn more. https://www.youtube.com/watch?v=NEz1ZKDX-9w
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
Is the language on your website or email buttons quietly sabotaging your book sales?
Allison Lane sits down with behavioral marketing expert Nancy Harhut and breaks down exactly why “Submit” doesn’t work and what to say instead. Discover how small tweaks in your button copy can drive real results, boost reader engagement, and increase conversions. If you’re building your author platform, planning a book launch, or writing your sales page, this conversation is a masterclass in persuasive language.
Don’t guess; reverse engineer your marketing with decision science that gets results.
What You’ll Learn:
Resources Mentioned:
Timestamps:
If this episode gave you a lightbulb moment, take a moment to rate and review The Author’s Edge. It helps us grow and share actionable author marketing insights with more listeners. https://www.youtube.com/watch?v=et3Wxa9yb2M
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
What if your book could do more than sell copies? Most authors stop at the book launch. But what if your book was the beginning, not the end, of something bigger?
Allison Lane sits down with marketing strategist Ann Carden to uncover how authors can reverse engineer success by building a business around their book. Whether you're writing, launching, or already published, this conversation will shift how you think about book promotion strategies and author visibility. It’s not just about selling more books, it’s about expanding your reach and turning your book into a brand.
Ann Carden is a business strategist and founder of Expert in You®, helping authors and experts scale with high-end strategies and standout positioning.
Press play to learn how to turn your book into a business and reach more of the people you’re meant to serve.
What You’ll Learn
Resources Mentioned
Timestamps
Tune in. https://www.youtube.com/watch?v=_Ef8bZh4uuU
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
Have you ever told yourself, “I’ll write my book when I feel ready” or “Who am I to write this?” If so, you’re not alone. High achievers often struggle with self-doubt, perfectionism, and the fear of putting their ideas into the world, especially when it comes to publishing a book.
Allison Lane sits down with Dr. Tara Cousineau, clinical psychologist and author of "The Perfectionist Dilemma," to discuss how perfectionism holds authors back and what you can do to finally take action. If you’ve been procrastinating on writing, launching, or marketing your book, this conversation will give you the mindset shifts you need.
Press play now and take the first step toward writing with confidence.
What You’ll Learn in This Episode:
Resources Mentioned:
Timestamps:
[00:04:04] – Why high-achieving authors struggle with self-doubt and procrastination?
[00:09:26] – The hidden connection between perfectionism and fear of writing.
[00:17:12] – How to stop waiting for the “perfect time” to write your book.
[00:26:38] – The power of self-compassion in overcoming creative roadblocks.
[00:34:28] – A simple mindset shift to help you finish and launch your book confidently.
Ready to stop overthinking and start writing? Hit play now. https://www.youtube.com/watch?v=axKrnJADWGI
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
Are you spreading yourself too thin trying to be everywhere? Too many authors feel pressured to be on every social platform, attend every event, and be available to answer all requests. But that’s a fast track to burnout, not growth.
Allison Lane tackles “Focus vs. FOMO,” - that’s Fear.Of.Missing.Out - and shares how to streamline your marketing so you can grow your visibility without exhaustion. She’s sharing her exact approach to showing up in the right places, repurposing content, and leveraging AI tools to work smarter, not harder. If you’re ready to reclaim your time while still making an impact, this episode is for you.
🎧 Hit play now and let’s get into it.
What You’ll Learn:
Resources Mentioned:
Timestamps:
[00:02:12] – Why “being everywhere” is a myth and what to focus on instead.
[00:04:27] – How I use AI to organize my content (in 15 seconds).
[00:08:06] – Why too many Facebook groups are draining your time.
[00:14:35] – The two biggest time vampires killing your book marketing efficiency.
[00:18:53] – How I structure my week with Prep, Do, and Free Days.
If this episode gave you clarity, take a moment to rate and review The Author’s Edge. Your support helps us reach more authors who need these insights. If you know a writer who’s overwhelmed by marketing, share this episode with them. https://www.youtube.com/watch?v=gX77FwRoS3A
Want your question answered in an upcoming episode? Send me a text from the podcast description.
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
Is your website working for you, or against you? If you’re feeling overwhelmed by website jargon and SEO, you’re not alone.
Allison Lane joined with Philippa Gamse, a digital marketing and analytics expert, to share the biggest mistakes authors make with their websites and how to fix them. You’ll learn how to turn your website into a powerful tool that attracts readers, grows your platform, and sells more books, all without becoming a tech expert.
Tune in now to make your website work smarter, not harder.
What You’ll Learn:
Resources Mentioned:
Timestamps:
Enjoyed this episode? Take a moment to rate and review The Author’s Edge. Your support helps us bring more expert insights to help you grow your author career. And don’t forget to share this episode with a fellow author who needs website help.
Tune in now. https://www.youtube.com/watch?v=rh0UKrFLIBs
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
Want More Readers to Find Your Website? Start Here.
Your author's website is your online home, but what’s the point if no one can find it? Allison Lane breaks down three simple ways to boost your website’s visibility without getting lost in the weeds of tech and SEO.
You'll learn the easiest ways to optimize your site, from choosing the right all-in-one platform to hiring an affordable SEO expert (without breaking the bank). Plus, she shares her favorite FREE tools that take the guesswork out of keyword research so your audience can find you faster.
If SEO has felt overwhelming, this episode is your shortcut to making it work fast. Tune in now.
What You’ll Learn:
Resources Mentioned:
Timestamps:
00:02:12 – The #1 mistake authors make with their websites.
00:05:39 – Why I switched to Kajabi (and why it might be right for you).
00:09:56 – How an SEO expert on Fiverr fixed my website in 24 hours.
00:12:09 – Google’s free SEO hack: ‘People Also Ask.’
00:14:12 – The one tool that helps you find the best keywords instantly.
Love this episode? Help more authors find it. Leave a review on Apple Podcasts or Spotify. Share it on social media and tag me @AllisonLaneLit. Subscribe so you never miss an episode. https://www.youtube.com/watch?v=5Q3t-1yyMsg
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
Feeling overwhelmed by marketing your book or personal brand? You don’t have to do it all alone. In this episode, Allison Lane sits down with Jen Lehner, marketing strategist, systems expert, and outsourcing pro, who shares 5 powerful ways to streamline your marketing using AI, automation, and virtual assistants.
Whether you’re an author, speaker, or business leader looking to grow your audience without burning out, this episode will help you work smarter, not harder, so you can focus on what you do best.
Tune in to learn how to market your book in a way that fits your strengths and lifestyle.
What You’ll Learn:
Resources Mentioned:
Timestamps:
Don’t forget to share this episode with a fellow writer who could use some book marketing inspiration. Tune in now. https://www.youtube.com/watch?v=0tIfZmxchM0
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
Is Your Author Website Helping or Hurting Your Discoverability?
If you've ever struggled with what to name your author's website, you’re not alone. Should you use your personal name, or should it reflect your book’s theme? And what about SEO, will the right website name help more readers discover you?
Allison Lane breaks it all down so you can make an informed decision and build a website that works for your long-term success. Join her as she shares practical, no-nonsense tips for choosing a website name that enhances your credibility, improves your search rankings, and grows with your writing career. Whether you're just starting out or rebranding, this episode will save you time, headaches, and costly mistakes.
Hit play now to learn how to set up your author's website for long-term visibility and success.
What You’ll Learn:
Resources Mentioned:
Timestamps:
[00:01:18] – Should your website name reflect your personal brand or mission?
[00:03:04] – SEO basics: How search engines rank author websites
[00:06:28] – Why your website name doesn’t need all your keywords
[00:09:14] – How to structure your site for long-term growth
[00:12:38] – Using metadata and headlines to improve SEO
[00:15:48] – Next steps: How to optimize your site without tech overwhelm
If this episode helped you, please take a minute to rate, review, and subscribe on your favorite podcast app. Your support helps us reach more authors like you. And don’t forget to share this episode with a fellow writer who needs it.
Tag me on Instagram @allisonlanelit and let me know your biggest takeaway. Watch the full episode on YouTube: https://www.youtube.com/watch?v=FJVNVvvXnew
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
Have you ever wondered why some books take off while others struggle to get noticed? It’s not just about great writing… it’s about smart marketing.
Allison Lane sat down with Dr. Mara Einstein, a marketing expert, former MTV executive, and author of “Hoodwinked: How Marketers Use the Same Tactics as Cults,” exposing the hidden strategies brands use to influence consumers. As a professor, speaker, and media commentator, she helps people recognize and protect themselves from deceptive marketing tactics.
She reveals how big brands use cult-like tactics to influence consumers and how authors can apply similar strategies to grow their platforms. If you’re looking to increase visibility, attract the right readers, and build a lasting brand, this episode is packed with must-know insights.
🎧 Tune in now to transform your book marketing strategy.
What You’ll Learn:
Resources Mentioned:
Timestamps
[00:03:06] The #1 mistake authors make when marketing their books.
[00:12:23] The influencer strategy that’s changing book promotion.
[00:19:32] The branding shift that changed everything for Dr. Mara.
[00:26:05] How she gained 25K TikTok followers in six months.
If you enjoyed this episode, take a moment to rate, review, and share The Author’s Edge. Your support helps us bring more expert advice to authors like you.
Have questions or insights? Email me at [email protected]. Let’s keep the conversation going. Tune in now. https://www.youtube.com/watch?v=lp5vMSvXbdg
Rate, Review, & Follow The Author’s Edge
“Finding visibility is tricky but she breaks it down simply and I’ve learned so much.” --Apple Podcasts review
If the show helps you, rate it five stars and leave a review. It helps more people find it.
Free from Allison:
Fix Your LinkedIn Profile free video + toolkit: https://LaneLit.com/profile
7 Shifts to Build Real Authority: https://LaneLit.com/authority
Essential Author Bio + Media Kit: https://www.LaneLit.com/package
Social Content Calendar: https://www.LaneLit.com/content
Book a Free Strategy Call with Allison: https://calendly.com/allisonlanelit/disco
Want to be a guest? Send a message on PodMatch: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
From the publisher's feed
The Author's Edge is the podcast for accomplished experts ready to turn what they know into greater visibility, influence, and opportunity.
Hosted by nonfiction book coach and publishing…
Listen and learn:
• How to clarify your message and strengthen your professional brand
• How to build an author platform that reflects your expertise
• How to find the right agent, publisher, or publishing path
• How to create a website that makes your value clear
• How to market and launch your book without wasting time or money
• How to get booked for podcasts, media, and speaking opportunities
• How to turn your expertise into clients, partnerships, and income
• How to get attention and stand out without becoming an influencer
• How to create a meaningful second act or next chapter
This podcast for you if you've asked:
• How do I write and publish a book?
• How do I find a literary agent?
• How do I get a book deal?
• How do I write a book proposal?
• How do I build an author platform before publishing a book?
• How do I successfully launch my book?
• How do I build a personal brand around my expertise?
• How do I become a thought leader in my field?
• How do I get booked as a podcast guest or speaker?
• How do I get media coverage for my book?
• How do I turn my book into speaking, consulting, or coaching opportunities?
• How do I make more money from my expertise?
• How do I use my experience to build a second act or encore career?
If you’re asking any of these questions, you’re in the right place.
Each week, Allison shares clear, honest insight into what actually creates traction. You’ll also hear from literary agents, bestselling authors, speakers, media experts, and leading marketers, including Daniel Murray of The Marketing Millennials, Ashley Stahl, Sam Hiyate, Dr. Partha Nandi, Rich Brooks, Nancy Harhut, and Tracy Otsuka.
Listen to The Author’s Edge to make your expertise easier to find, understand, trust, and share.
Book a free Roadmap Call with Allison Lane: https://calendly.com/d/csqk-g65-ng3

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