Even if you don’t sell online, having a great website is a must. Before many customers will buy from you, they’ll want to find out more about what you sell and how much you charge. Many will also want to know more about your story, who you are, your values as a business and what makes you special. If you want as many visitors as possible to your website, you need to optimise it so that it ranks high up in search engines such as Google. But what does that involve, where do small businesses go wrong when it comes to “SEO” (search engine optimisation) and as a small-business owner can you do it yourself?

In the first of a two-part special on small business websites, answering these key questions and others is Craig Murphy, founder of Birmingham-based ALT Agency. Craig is an expert in website design, development, SEO and website maintenance. He’s helped many businesses to optimise their websites for search engines, which has enabled them to attract more visitors and make more sales.

This episode is brought to you thanks to the support of ALT Agency.

Show notes for the episode can be found on the Start Your Own Business podcast website. Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.