Lee Lubbers is strategically increasing protein levels in his winter wheat not just for additional revenue, but to avoid financial losses from lower protein content, which can significantly reduce the price per bushel. In discussions with Damian, Lee delves into the agronomic techniques and business strategies for enhancing protein levels in wheat to secure premium prices. This approach mitigates the risk of price docks, which can vary dramatically depending on protein content, highlighting the direct link between agricultural practices and market economics.

This episode is sponsored by CLAAS.