Kevin Wagstaff and his brother Michael turned a $5,000 investment into a $27 million ARR home inspection software business—without raising venture capital for the first six years. In this episode, early-stage B2B SaaS founders will learn the "Serve Before Selling" strategy that beat well-funded incumbents.

Kevin breaks down how he spent 12 months building an SEO moat before launching, creating an "unfair advantage" in a skeptical market. You will learn his "Agency Wedge" tactic (building websites manually to sell software), the specific pricing psychology needed to move an old-school industry to SaaS subscriptions, and why he stepped down as CEO at the peak of growth.

In this episode, Kevin also reveals the "6 AM Sunday Demo" that unlocked their biggest growth wave, how to use community engagement to sell without pitching, and the "Secondary Offering" exit path that lets founders take money off the table while staying in the game.

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